Pulse Secures Distributor for Baltimore/Washington DC Area for Its Cabana(TM) 100% Natural Lemonade

DENVER, CO--(Marketwire - Sep 11, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has formed a partnership with Maryland based Beverage Network of Maryland which services over 3,000 accounts in the Baltimore/Washington DC and Northern Virginia markets covering a population of over 5 million. With this agreement Pulse has extended its reach into 41 US states through 65 distribution partnerships. Specific details of the partnership were not disclosed.

Beverage Network of Maryland distributes a variety of beverage products including Voss Water, Vernor's® Sodas, Welch's®, Crush® Sodas, Cintron™ Teas, Nestle® Nesquick™, Skinny Water® and Reed's Ginger Beer®. Morris Stodard, President and CEO of Beverage Network of Maryland, said, "We are extremely excited about our new distribution partnership with Pulse. Selling the best premium all natural Lemonade to our customers in the greater Baltimore, Maryland, Washington, DC and Northern Virginia areas will prove to be a tremendous opportunity for both of our companies."

Paddy Sheya, Pulse's National Sales Manager, said, "Beverage Network's reach extends across one of the largest metropolitan areas in the country and partnering with them helps us increase our coverage in the Mid-Atlantic Region. This relationship also enables the gaining of access into distribution channels and accounts where our brands have not yet penetrated. Some of their regional chain accounts include Giant-Landover, Walgreens and Shoppers Food & Pharmacy."

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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