Target shopper Susan Clemens noticed a discrepancy while shopping on the retailer's website.
A kimono maxi dress was listed as "dark heather grey" for smaller sizes. But when Clemens went to select a plus-sized dress, she noticed the color description changed to "manatee grey."
She posted about the incident on Twitter:
Target told Jeff Bercovici at Forbes that the missy and plus-sized versions of the dress were assigned to different merchants, which explains the discrepancy in the color name.
"Manatee grey" is a common color name used in a range of products on the website, the spokesman said.
The retailer took the item off the site until the color could be changed.
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