Target Labels Plus-Sized Dress 'Manatee Grey' While Calling Smaller Sizes 'Heather Grey'

Business Insider

Target shopper Susan Clemens noticed a discrepancy while shopping on the retailer's website. 

A kimono maxi dress was listed as "dark heather grey" for smaller sizes. But when Clemens went to select a plus-sized dress, she noticed the color description changed to "manatee grey."

She posted about the incident on Twitter

Target told Jeff Bercovici at Forbes that the missy and plus-sized versions of the dress were assigned to different merchants, which explains the discrepancy in the color name. 

"Manatee grey" is a common color name used in a range of products on the website, the spokesman said. 

The retailer took the item off the site until the color could be changed. 

 



More From Business Insider

Rates

View Comments (20)