Life coach Tony Robbins makes a living helping people surmount some of life’s toughest challenges. But when the 2008 financial crisis rocked investor confidence, even Tony was dumbfounded. “When I started to see people losing their homes, I started seeing people losing half of what they had, it wasn’t a statistic for me, I wanted to be part of the solution.”
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Those solutions are detailed in his newest book Money Master the Game: 7 Simple Steps to Financial Freedom. For the tome, Robbins tapped some of his high net-worth clients including Paul Tudor Jones, one of the top ten financial traders in the world. “I’ve been beside him when the tech crash happened in ‘99 and watched him make money. I’ve been beside him seeing what happened after 9/11, during the sub-prime crisis, in 2008 when the market peak to trough was down 51%, he made 28% positive. I have access.”
Robbins also collected tips from other high profile money mavens including Charles Schwab (SCHW), Berkshire Hathaway's (BRK-A) Warren Buffett and Vanguard founder Jack Bogle, who has helped grow the firm’s global assets to $3 trillion.
He also sought out advisors who could simplify sophisticated investing strategies “Complexity is the enemy of execution. Most people don’t execute, most people are overwhelmed in the financial environment today.” said Robbins.
His research also led him to Elliot Weissbluth, CEO & Founder, of Hightower Advisors, a financial advisory services firm. “I am teaching people what to do, but they are going to look to someone for advice, I want to make sure the person they talk to is a fiduciary someone who is legally required to put your interests first.”
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