Wireless Ronin Introduces Digital Menu Systems With Denny's Fresh Express and AllNighter Concepts
MINNEAPOLIS, MN--(Marketwired - Nov 5, 2013) - Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading marketing technologies solutions provider, has established a relationship with Denny's Corporation (NASDAQ: DENN), and received an initial order from AAFES to install its RoninCast® digital menu system at the Denny's Fresh Express concept at Nellis Air Force Base in Las Vegas, NV.
The Wireless Ronin solution will feature digital menu and promotional screens that display a streamlined menu for both Denny's Fresh Express and Denny's AllNighter concepts. These fast casual concepts from Denny's are designed for colleges, airports, hospitals, mass transit terminals, military installations, travel plazas, food courts and similar locations. The franchisee-owned restaurants deliver real, authentic Denny's fare, with a focus on convenience and portability.
Wireless Ronin's RoninCast 4.2 dynamic solution met the complex needs of a multi-system installation for those Fresh Express or AllNighter locations with an existing third party system. "It was RoninCast's adaptable technology that allows us to use their single Content Management System to create and manage our Denny's menu board and promotion content and then deploy it with any pre-existing digital systems at our franchise locations that attracted us to Wireless Ronin," shared Greg Powell, Vice President - Concept Innovation for Denny's. "This is a huge benefit to Denny's to not have to learn, update and maintain our content in multiple systems, but still be able to deploy to a location's unique system. For locations that do not have existing digital menu systems, Wireless Ronin will install its complete turnkey solution."
Denny's Fresh Express and AllNighter menu and promotional content will be managed from an off-site corporate location while still allowing the local store the flexibility to edit prices on-site via Ronin's Customer Management System.
Wireless Ronin will work closely with Denny's to provide content engineering, hardware, installation, project management, training, network operations center and content hosting. The first installation is targeted for completion during November 2013. Denny's has plans to expand its Fresh Express and AllNighter concepts to hundreds of locations nationwide.
"This deployment with Denny's is another example of the unique flexibility and powerful management capability of our RoninCast 4.2 software," commented Scott Koller, president and CEO of Wireless Ronin. "It demonstrates the tremendous opportunity not only with Denny's as it expands its Fresh Express and AllNighter concepts throughout the U.S., but also how we can help other QSRs with university or food court locations that need to integrate with individual legacy systems."
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."
Forward-Looking Statements
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding Denny's nationwide rollout and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: the adequacy of funds for future operations; estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; the impact of the company's financial condition upon customer and prospective customer relationships, and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the cautionary statement set forth in the company's Current Report on Form 8-K filed with the Securities and Exchange Commission on May 23, 2013.
