Going Commando in Denim
Click here to read the full article.
Shoppers will soon be able to go Commando in their jeans.
The innerwear brand is launching its first denim collection, available online at wearcommando.com starting Feb. 25 and in stores next month.
More from WWD
But Kerry O’Brien, founder of Commando, isn’t trying to cover anything up: She still loves the foundational pieces that launched the brand in 2003. It’s just that the Vermont-based designer — who flew back and forth between Burlington, Vt., and New York several times during New York Fashion Week — is on the go. She needs more than one outfit to take with her.
“Imagine opening up your closet and finding everything you love to wear,” O’Brien told WWD. “This is what we’re looking for. We want to be able to go into new categories and create the full Commando closet, not just a few pieces. Because our customer is very busy. She has things to do and she doesn’t have time to stop.”
It’s only fitting then that the assortment is expanding.
The denim collection, which ranges in size from XS to XL, comes in three washes: indigo, ash and faded blue. Each pair retails for $128. There’s also the addition of the “Fast Track Collection,” which has bras and underwear that can be worn as swimwear, faux leather leggings, additional bralettes and more. Ready-to-wear one-piece dresses are coming in the fall.
“I design a lot for myself and what I want,” O’Brien said. “Everything at Commando has to have an element of badass.”
The luxury brand also sells lingerie, hosiery, leggings, shapewear and shirts that can be found at places like Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Revolve, Net-a-porter and boutique shops across the country. It can also be found on the likes of Bella Hadid, Rihanna and Serena Williams. Or, on the catwalk during Fashion Week when more than two dozen designers — names like Rodarte, Prabal Gurung, Jason Wu and Romeo Hunte — outfitted their models in Commando. Underneath their latest collections that is.
“Women should love everything they put on their body,” O’Brien said. “People think, ‘I’ll just throw on any pair of underwear because no one is going to pay attention because my dress is so fabulous.’
“They’re wrong,” she said. “People do pay attention. You can ruin the entire look with the wrong underwear.”
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
