For Goldman Sachs’s global head of consumer Harit Talwar—a seasoned credit card executive himself—the first time he held the Apple Card was a memorable experience.
The sleek, titanium card is currently being beta tested by the employees of both companies, pending an official release that’s expected this summer.
And using one is like "the way you feel when you hold your baby," Talwar said when Yahoo Finance asked him for his reaction.
"I have an Apple card. I'm a beta user. I can tell you I love using it. I'm using it all the time," Talwar said on the sidelines of the Fortune Brainstorm Finance event in Montauk this week.
Talwar, who joined Goldman in 2016 from Discover Financial, said it's his primary card in both his digital and physical wallet.
Using it is “so convenient and easy and customer-centric," he added.
The Apple Card works like Apple Pay and lives within the Apple Wallet. The no-fee card lets users do a range of things like tracking spending in real-time, use maps to locate purchases, accumulate daily cash rewards, and interact with customer service reps via text.
"Most of the time I use the digital wallet, the Apple Pay, and I buy it through Apple Pay, because Apple Pay is now increasingly accepted at most places," Talwar said.
At some places where Apple Pay is not accepted, Talwar pulls out the titanium laser edged, numberless physical card.
"I must tell you the moment I go to the physical card everybody looks at it twice and says 'Wow, this is a really sleek card.'"
Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter.