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Grand Slam: With World Series Appearance, WinCup’s phade® Straw Featured at Every Major Professional Sport’s Championship in 2022

WinCup, Inc
WinCup, Inc

The planet’s most sustainable straw achieves “triple crown” in the sports and sustainability movement with appearances at the 2022 Super Bowl, NBA Finals and World Series

STONE MOUNTAIN, Ga., Nov. 03, 2022 (GLOBE NEWSWIRE) --  In a major win for eco-conscious consumers and sports-fans alike, WinCup’s phade®, the world’s first marine biodegradable, home and industrial compostable Caribbean blue drinking straw, has achieved the “triple crown” for sustainable foodservice products at professional sports venues in 2022. These unique new straws are the preferred straw of choice at SoFi Stadium in LA – host of Super Bowl LVI, TD Garden in Boston – home of the 2022 NBA Finals, and now Citizens Bank Park in Philadelphia – home of Major League Baseball’s World Series. This trifecta is in addition to phade’s® appearance for the last two years at the Arthur Ash Stadium in New York City, home of the U.S. Tennis Open. These critical venues and many others highlight the growing popularly of the straw at professional sports venues across the country.

Made with PHA (polyhydroxyalkanoate), a meaningful new biopolymer derived from the fermentation of canola oil, phade® maintains the feel and user experience of traditional plastic straws but will safely biodegrade and return to nature very quickly. phade® has become a part of many other professional sports venues’ sustainability story across the country, including Yankee Stadium – home of the NY Yankees, Mercedes-Benz Stadium and Truist Park – homes of the Atlanta Falcons & Atlanta Braves, Gillette Stadium – home of the New England Patriots, and Lambeau Field – home of the Green Bay Packers, just to name a few.

“We are extremely proud that in less than two years we’ve gone from launching phade®, the world’s most sustainable straw, to having it featured at all of the premier US professional sports championships, plus so many other iconic sports stadiums across the country,” said Michael Winters, President & Chief Revenue Officer at WinCup. “phade® has quickly become recognized as the go-to straw and stirrer, and one of the most environmentally responsible brands in professional sports. Plus, fans love that they can enjoy the game with a sustainable straw without having to sacrifice a positive user experience. We look forward to introducing phade® to even more sports venues in 2023.”

The development of phade® involved a rigorous testing and certification process. TÜV AUSTRIA, a globally recognized independent third-party certifying body, certified phade® as both industrial and home compostable in a matter of months. TÜV also certified the material from which the phade® straw is made as marine biodegradable. Additionally, the Biodegradable Products Institute Inc. (BPI) has certified phade® as industrial compostable.

“phade® is proud to be a national leader in the sports and sustainability movement by providing stadiums, teams, and their fans with an eco-friendly alternative to traditional plastic straws,” said Brad Laporte, CEO of WinCup. “Unlike petroleum-based straws which take hundreds of years to biodegrade, phade® straws will biodegrade in a matter of months in environments where bacteria are present and can use PHA as a food source. Results like this are what separate phade® from the pack and into the company of pro sports championships.”

WinCup, a leader in foodservice products manufacturing, has won numerous awards for the development of phade®, including the 2020 Innovation in Biopolymer Award from the Plastics Industry Association, and the 2021 Innovation in Foodservice Award for Sustainability Solutions from the National Restaurant Association. phade® was also recognized as a finalist or honorable mention in 4 out of 5 categories in Fast Company’s 2021 World Changing Ideas Awards.

WinCup’s focus on sustainable solutions was bolstered in September 2020 when Los Angeles-based global private investment firm Atar Capital acquired the company. Among Atar’s core principles is a commitment to sustainability and investing in companies that work toward protecting the environment.

About WinCup, Inc.
WinCup, Inc. is headquartered in Stone Mountain, Georgia. WinCup is a leading manufacturer of traditional and sustainable disposable cups, bowls, containers, lids, and straws. The company's eight manufacturing locations are committed to high-quality products and superior customer service. To learn more, please visit www.wincup.com and www.phadeproducts.com.

Contact
Philip McGowan
philip.mcgowan@finnpartners.com
+1 615 610 0316