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Interpublic & Omnicom Win Festival Awards

Zacks Equity Research

Recently, McCann Worldgroup, a subsidiary of Interpublic Group (IPG), received the "Network Of The Year" award for the Asia-Pacific region at the 2013 Spikes Asia Festival of Creativity held in Singapore. Moreover, McCann Melbourne won the "Agency Of The Year" award at the same event.

Overall, McCann Worldgroup stole the show by winning 8 Grand Prix awards, 14 Gold Spikes, 11 Silver Spikes and 11 Bronze Spikes for its agencies’ operations in Shanghai, Mumbai, Malaysia, Singapore, Bangkok, the Philippines and Melbourne.

McCann Worldgroup’s parent company, Interpublic, offers a wide variety of advertising and marketing communication services. Moreover, it offers public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting services to customers in more than 100 countries.

Omnicom Group Inc. (OMC), another firm in the advertising space, was also awarded at the festival. Its agencies, BBDO and DDBwere among the top three networks for five consecutive years, thus clearly displaying Omnicom’s creative excellence. BBDO has a record of winning nine Golds and a Creative Effectiveness award for its campaign on Tourism – "It's More Fun in the Philippines."

These awards will significantly boost the images of both Interpublic and Omnicom and drive them to deliver even better performances.

Omnicom is a leading global marketing and corporate communications company. A few days back, Omnicom and Publicis Groupe SA (PUBGY) signed a definitive agreement to merge together and create a new entity named Publicis Omnicom Group, which arguably will be the world’s biggest communications, advertising, marketing and digital services company. The transaction is a merger of equals and is expected to close in the fourth quarter of 2013 or the first quarter of 2014.

While Omnicom carries a Zacks Rank #4 (Sell), Interpublic has a Zacks Rank #3 (Hold). A better-placed stock in the same sector worth considering is WPP plc (WPPGY), which has a Zacks Rank #2 (Buy).

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