Michael Jordan to be special adviser to DraftKings board of directors

Michael Jordan partnered with DraftKings to become a special adviser to its board of directors, the company announced Wednesday.

DraftKings said in a news release that the Chicago Bulls legend and current part-owner of the Charlotte Hornets will provide “strategic and creative input” to the board on “strategy, product development, diversity, equity and belonging, marketing activities and other key initiatives.”

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“Michael Jordan is among the most important figures in sports and culture, who forever redefined the modern athlete and entrepreneur,” DraftKings founder and CEO Jason Robins said in the news release. “The strategic counsel and business acumen Michael brings to our board is invaluable, and I am excited to have him join our team.”

DraftKings entered the trading day at 36.93 per share and was expected to trend upward as futures suggested that the company was already up more than 4% in pre-market trading.

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Sports betting is legal in North Carolina but the locations are only limited to two tribal casinos. According to the DraftKings website, their sportsbook is only limited to eight states in the U.S. North Carolina is not one of them. Fans can play their daily fantasy sports games in the state.

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Having Jordan advising the DraftKings board is a huge get as the online gambling wars heat up among DraftKings, FanDuel and Penn National.

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