A Sliding Share Price Has Us Looking At The Brighton Pier Group PLC's (LON:PIER) P/E Ratio

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Unfortunately for some shareholders, the Brighton Pier Group (LON:PIER) share price has dived 32% in the last thirty days. Even longer term holders have taken a real hit with the stock declining 4.3% in the last year.

All else being equal, a share price drop should make a stock more attractive to potential investors. While the market sentiment towards a stock is very changeable, in the long run, the share price will tend to move in the same direction as earnings per share. So, on certain occasions, long term focussed investors try to take advantage of pessimistic expectations to buy shares at a better price. One way to gauge market expectations of a stock is to look at its Price to Earnings Ratio (PE Ratio). Investors have optimistic expectations of companies with higher P/E ratios, compared to companies with lower P/E ratios.

View our latest analysis for Brighton Pier Group

Does Brighton Pier Group Have A Relatively High Or Low P/E For Its Industry?

Brighton Pier Group's P/E of 7.27 indicates relatively low sentiment towards the stock. If you look at the image below, you can see Brighton Pier Group has a lower P/E than the average (16.0) in the hospitality industry classification.

AIM:PIER Price Estimation Relative to Market, March 17th 2020
AIM:PIER Price Estimation Relative to Market, March 17th 2020

Brighton Pier Group's P/E tells us that market participants think it will not fare as well as its peers in the same industry. Since the market seems unimpressed with Brighton Pier Group, it's quite possible it could surprise on the upside. It is arguably worth checking if insiders are buying shares, because that might imply they believe the stock is undervalued.

How Growth Rates Impact P/E Ratios

Probably the most important factor in determining what P/E a company trades on is the earnings growth. That's because companies that grow earnings per share quickly will rapidly increase the 'E' in the equation. Therefore, even if you pay a high multiple of earnings now, that multiple will become lower in the future. Then, a lower P/E should attract more buyers, pushing the share price up.

Brighton Pier Group increased earnings per share by an impressive 18% over the last twelve months.

Remember: P/E Ratios Don't Consider The Balance Sheet

The 'Price' in P/E reflects the market capitalization of the company. Thus, the metric does not reflect cash or debt held by the company. Theoretically, a business can improve its earnings (and produce a lower P/E in the future) by investing in growth. That means taking on debt (or spending its cash).

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.

How Does Brighton Pier Group's Debt Impact Its P/E Ratio?

Brighton Pier Group's net debt is 73% of its market cap. This is a reasonably significant level of debt -- all else being equal you'd expect a much lower P/E than if it had net cash.

The Verdict On Brighton Pier Group's P/E Ratio

Brighton Pier Group has a P/E of 7.3. That's below the average in the GB market, which is 12.5. The company may have significant debt, but EPS growth was good last year. The low P/E ratio suggests current market expectations are muted, implying these levels of growth will not continue. What can be absolutely certain is that the market has become more pessimistic about Brighton Pier Group over the last month, with the P/E ratio falling from 10.6 back then to 7.3 today. For those who prefer invest in growth, this stock apparently offers limited promise, but the deep value investors may find the pessimism around this stock enticing.

Investors have an opportunity when market expectations about a stock are wrong. If it is underestimating a company, investors can make money by buying and holding the shares until the market corrects itself. So this free report on the analyst consensus forecasts could help you make a master move on this stock.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.

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