Struggling Retail Stock Flashing Bear Signal

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There's been plenty of buzz about department store retailer Nordstrom, Inc. (NYSE:JWN) lately. Earlier this week, the company announced its Chief Financial Officer (CFO) role would exchange hands by year end, and just last month, the company adopted a "poison pill," after Mexico-based peer bought a 9.9% passive stake in the company. This so-called "poison pill" will prevent investors from amassing more than 10% of Nordstrom's shares. The equity has seen its fair share of choppy trading amid all this, with several attempts to close up a late-August bear gap met with resistance at the $20 mark. Another layer of resistance has emerged at the security's 70-day moving average, too, which could spell out even more trouble for JWN in the coming month.

A study from Schaeffer's Senior Quantitative Analyst Rocky White shows Nordstrom stock coming back within on standard deviation of this trendline after a lengthy period below here. According to this study, there have been seven similar instances in the past three years. The equity dropped lower one month later 71% of the time, averaging a drop of 8.2%. A similar move from its current perch at $19.16 would put at $17.58, which coincidentally marks the level the security bounced from late last week.

jwn oct 19
jwn oct 19

Analysts are hesitant on JWN, with just three of the 14 in coverage calling it a "strong buy." Meanwhile, short sellers are starting to hit the exits, off 7.3% in the last two reporting periods, though these bears are still firmly in control. Short interest makes up 23.6% of the stock's available float, or over three days' worth of pent-up buying power.

With all his said, now might be a good time to speculate on JWN's next move with options. The security's Schaeffer's Volatility Index (SVI) of 67% stands higher than just 26% of annual readings. In other words, options players are pricing in relatively low volatility expectations at the moment.

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