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SHENZHEN, China, Aug. 05, 2020 (GLOBE NEWSWIRE) -- Taoping Inc. (NASDAQ: TAOP, the “Company”), a leading provider of internet-based smart display screens, and a new-media ecosystem that enables targeted advertising and online retails, today announced that it wins the "Outstanding Enterprise Award" at the 17th annual National Outdoor Advertising Communication Conference, held in Shandong Province, China, for its exceptional contribution to digital outdoor advertising.
After 16 years of development and progression, the National Outdoor Advertising Communication Conference, which defines the outdoor advertising trend and serves as the industry’s accelerator, is the most prestigious outdoor advertising conference and one of the top promoting platforms in China. Because of the conference’s popularity and considerable influence on the industry, its awards have become the reflection and symbolization of outstanding creativity and growth potentials of enterprises.
Unlike traditional advertising that carries a higher cost and lacks relevance to target consumers, Taoping’s advertising strategies are actively designed to fit for specific scenes, such as those in residential communities or public facilities. The “scene marketing” not only has fundamentally changed the boring and monotonous way of advertising but also, through data mining, provides clients with the option of programmatic buying and helps target a specific group of customers. Meanwhile, “scene marketing” utilizes all kinds of media in the scene for integrated communication, promoting the uniqueness of each brand, and enhancing the visual impact of the scenes in an advertisement. On one hand, improving the visual impact of the scenes enhances the impression of the advertisement on the audience. On the other hand, by connecting deeply with consumers’ psychology, “scene marketing” realizes the goal of marketing targeted customers precisely.
“With the expansion of 5G networks and new infrastructures globally, the information consumers interacting with is changing quickly,” said Mr. Jianghuai Lin, CEO and Chairman of TAOP. “As technology empowering people’s life, TAOP is aiming to connect advertisers and consumers tightly with each other, facilitate the communication between them and bring advertising to a new era.”
About Taoping Inc.
Taoping Inc. (formerly known as China Information Technology, Inc.) (TAOP), is a leading provider of smart display terminals and solutions for targeted advertising and online retails. The Company provides the integrated end-to-end digital advertising solutions enabling customers to distribute and manage ads on cloud-based ad display screens. Connecting owners of Taoping screens, advertisers and consumers, it builds up a resource sharing "Smart IoT Screen Network- Taoping App - Taoping Go (e-Store)" media ecosystem to ultimately achieve the mission "our technology makes advertising and branding affordable and effective for everyone." To learn more, please visit http://www.taop.com/.
Safe Harbor Statement
This press release may contain certain “forward-looking statements” relating to the business of Taoping Inc. and its subsidiaries and other consolidated entities. All statements, other than statements of historical fact included herein, are “forward-looking statements” in nature within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, often identified by the use of forward-looking terminologies such as “believes”, “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company and its subsidiaries and other consolidated entities or persons acting on their behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
For further information, please contact:
Dragon Gate Investment Partners LLC