Utility Business Customers Looking for Leadership in the Energy Transition
Escalent Names 15 Utilities as 2022 Business Customer Champions
LIVONIA, Mich., Dec. 22, 2022 (GLOBE NEWSWIRE) -- A new Cogent Syndicated study from Escalent underscores how important it is for utilities to demonstrate their commitment to the environment. After reaching a peak in 2021, the industry Engaged Customer Relationship (ECR) Index among business customers dropped a significant eight points to 778 (on a 1,000-point maximum scale), with the decline largely attributed to customers feeling less certain that utilities are committed to using environmentally friendly energy. Escalent’s ECR Index is a comprehensive customer relationship measurement used by utility management to assess customer engagement.
Utility Trusted Brand & Customer Engagement™: Business tracks the performance of 82 gas, electric and combination utilities to identify brand and customer experience opportunities and trends in the industry. The study is published semiannually by Escalent, a top human behavior and analytics advisory firm with extensive energy and utility experience.
The majority (81%) of businesses have energy-related plans (e.g., sustainability plans, climate plans, and/or emergency response/business continuity plans) in place, and these same businesses have the greatest decline in ECR. The decline in ECR, led by environmental perceptions, indicate that these energy-conscious businesses are increasingly concerned about whether their utility is in lock-step with them on improving environmental performance.
“Leadership during the energy transition is becoming table stakes for business customers, as they are making it clear that environmental performance is increasingly important to them,” said K.C. Boyce, vice president at Escalent. “And while they aren’t necessarily naming ‘leadership through the energy transition’ as an important brand trait for utilities, their perceptions and behaviors such as increased preference for non-utility providers of energy products and services indicate they certainly expect leadership to occur.”
While overall the industry ECR is declining, the 15 Business Customer Champion utilities recognized today have seen increases in engagement from last year. These utilities are effectively talking to their customers about a number of things, including renewable and green energy. The customers of these top-performing utilities view them as significantly more committed to using environmentally friendly energy (+0.41 on a 0-to-10-point scale vs. the industry average) and being committed to transitioning away from fossil fuels (+0.50 vs. the average).
Today, Escalent is pleased to name 15 utilities as 2022 Business Customer Champions.
Escalent 2022 Business Customer Champions | |
Ameren Illinois | Georgia Power |
BGE | MidAmerican Energy |
CenterPoint Energy – Midwest | Puget Sound Energy |
CenterPoint Energy – South | Salt River Project |
Con Edison | Seattle City Light |
Consumers Energy | We Energies |
Duke Energy Midwest | Xcel Energy Colorado |
Florida Power & Light |
|
* Utilities named as Business Customer Champions are selected based on having Engaged Customer Relationship Index scores in the top decile of the industry, the top score within their respective benchmark segment, or an Engaged Customer Relationship Index score within 20 points of the top benchmark segment score and above the industry average.
EAST REGION: Customer Engagement Benchmark Performance
| ECR score |
Con Edison | 828 |
BGE | 818 |
PECO Energy | 799 |
PSE&G | 798 |
National Grid | 783 |
Jersey Central Power & Light | 781 |
PSEG Long Island | 772 |
Eversource Energy | 770 |
Penelec | 769 |
PPL Electric Utilities | 766 |
Duquesne Light | 755 |
West Penn Power | 743 |
Appalachian Power | 711 |
NYSEG | 711 |
MIDWEST REGION: Customer Engagement Benchmark Performance
| ECR score |
We Energies | 814 |
Consumers Energy | 808 |
MidAmerican Energy | 804 |
Duke Energy Midwest | 803 |
Ameren Illinois | 796 |
AES Indiana | 785 |
Ameren Missouri | 785 |
Evergy | 783 |
DTE Energy | 782 |
The Illuminating Company | 779 |
Ohio Edison | 773 |
ComEd | 770 |
Xcel Energy – Midwest | 765 |
Indiana Michigan Power | 763 |
Wisconsin Public Service | 758 |
NIPSCO | 756 |
Alliant Energy | 755 |
AEP Ohio | 755 |
AES Ohio | 745 |
OPPD | 732 |
SOUTH REGION: Customer Engagement Benchmark Performance
| ECR score |
Florida Power & Light | 813 |
Georgia Power | 799 |
TECO Tampa Electric | 789 |
Mississippi Power | 789 |
Dominion Energy South Carolina | 787 |
Duke Energy Carolinas | 787 |
Duke Energy Florida | 783 |
Kentucky Utilities | 778 |
CPS Energy | 776 |
Public Service Company of Oklahoma | 775 |
OG&E | 775 |
Duke Energy Progress | 773 |
Dominion Energy Virginia | 768 |
Alabama Power | 767 |
El Paso Electric | 763 |
JEA | 751 |
Entergy | 751 |
Southwestern Electric Power Company | 749 |
Louisville Gas & Electric | 730 |
FPL Northwest FL | 726 |
WEST REGION: Customer Engagement Benchmark Performance
Utility brand name | ECR score |
Seattle City Light | 847 |
Puget Sound Energy | 829 |
Salt River Project | 829 |
Xcel Energy Colorado | 823 |
Los Angeles Department of Water & Power | 813 |
Pacific Power | 797 |
SMUD | 793 |
APS | 793 |
NorthWestern Energy | 783 |
Rocky Mountain Power | 782 |
NV Energy | 777 |
Southern California Edison | 770 |
PG&E | 769 |
SDG&E | 755 |
Portland General Electric | 755 |
PNM | 751 |
Idaho Power | 730 |
Colorado Springs Utilities | 716 |
NATURAL GAS UTILITIES: Customer Engagement Benchmark Performance
| ECR score |
CenterPoint Energy – South | 816 |
CenterPoint Energy – Midwest | 802 |
Dominion Energy North Carolina | 791 |
Dominion Energy Ohio | 788 |
Dominion Energy West | 782 |
Virginia Natural Gas | 779 |
Nicor Gas | 773 |
Chattanooga Gas Company | 765 |
About Utility Trusted Brand & Customer Engagement™: Business
Escalent conducted surveys among 18,035 business electric and natural gas utility customers of 82 US utility companies. Utilities within the same region are given equal weight to balance the influence of each utility’s customers on survey results. The Engaged Customer Relationship (ECR) Index is a composite score based upon a 360-degree customer review of how engaged businesses are with their energy utility provider. Scores are composed of ratings across service satisfaction, brand and product experiences. Escalent will supply the exact wording of any survey question upon request.
About Escalent
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
CONTACT: Contact Sarah Keller, 734.779.6847 sarah.keller@escalent.co
