Edelman CEO, Principal Financial's Houston: What's behind the lack of trust in finance industry?

Edelman CEO tells Yahoo Finance why the 2008 crisis hit trust in finance: Banks let the public down...'a continual drag on reputation...the financial industry has tried to dimensionalize its reputation. innovation hasn't helped financial services nearly as much as other industries.' Principal Financial's Houston says 'you need to make sure you have good transparency'

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