Augme Technologies Announces Promotion of Key Executive

Doug Stovall Named Chief Operating Officer

Marketwired

NEW YORK, NY--(Marketwired - Jun 18, 2013) - Augme® Technologies, Inc. (OTCQB: AUGT) ("Augme") and its wholly-owned subsidiary, Hipcricket®, Inc. ("Hipcricket") (collectively "the Company"), a technology leader in mobile marketing and advertising, today announced that Doug Stovall has been appointed as the Company's Chief Operating Officer.

Mr. Stovall joined Augme in January 2010 as senior vice president to lead sales, client services and the Company's advertising network and served as executive vice president - sales and services since July 2012.

Since Mr. Stovall's arrival, the Company grew revenue 218 percent and established an industry-leading 250,000-campaign count. Hipcricket was named "Mobile Service Provider of the Year" by Mobile Marketer in 2011 and selected as Finalist for Global Mobile Award in Best Advertising on Mobile in 2013. Mr. Stovall was one of the driving forces behind Hipcricket's launch of its advertising solutions team and network.

"With 15 years of mobile industry experience, Doug Stovall is one of mobile's pioneers, continually bringing ROI-focused solutions to clients and driving sales," said Ivan Braiker, Hipcricket CEO. "He has guided the launch of new products that are recognized for mobile advertising and mobile marketing innovation, contributing to Augme's growing sales and expanding list of Fortune 100 customers. Doug is well respected inside and outside our Company, and I believe that he will shine as our chief operating officer."

"I'm excited to take on this new role and work with Ivan even closer in taking our leading mobile engagement company to new heights," Mr. Stovall said. "My passion for mobile is rooted in a belief that the mobile device will be the personal gateway to all of the information that individuals will need or desire and that brands will respond with significant marketing dollars, growing our industry substantially. Our Company will be there to capitalize on that opportunity."

Over his twenty-year career, Mr. Stovall has created and/or directed the mobile sales, product and services units for Acuity Mobile, Merkle, Inc., TeleCommunications Systems (TCS), Aether Systems and Xpedior. 

About Augme Technologies, Inc.
Augme® Technologies, Inc. (OTCQB: AUGT), and its wholly-owned subsidiary Hipcricket, provides a customer engagement platform that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales via mobile. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns.

Augme is headquartered in Kirkland, WA, with operations in New York City, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami. For more information visit www.augme.com or www.hipcricket.com.

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-13.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2013, and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Investor Relations
James Carbonara
Hayden IR
(646)755-7412
james@haydenir.com or ir@augme.com

Public Relations
Adam Curtis
Abel Communications
(410) 843-3822
adam@abelcommunications.com

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