The Grade Is Featured On Good Morning America Today As A "Secret Weapon" For Finding Love Online Before Valentine's Day
The Grade's Brand Ambassador, Lauren Urasek, Appeared On The Program To Offer Dating Tips And Strategies
NEW YORK, NY / ACCESSWIRE / January 13, 2016 / The Grade, a patent-pending mobile dating application designed to bring accountability to dating, owned by Snap Interactive, Inc. (OTCQB: STVI), is proud to congratulate its brand ambassador, Lauren Urasek, on her appearance on Good Morning America this morning discuss her online dating tips, including using The Grade's 'Photo Stats' feature to help singles identify which of their profile photos is most flattering. The Grade recently did a study analyzing which types of photos performed the best and worst which can be found here: Best and Worst Types Of Online Dating Photos.
Cliff Lerner, President of The Grade, stated, "As the most 'popular' woman in online dating, Lauren has been an invaluable resource for The Grade, using her personal experiences to advise us in furthering The Grade's mission of creating a community of highly desirable singles. We're excited to see Lauren share her tips on using The Grade's unique 'Photo Stats' feature on Good Morning America to help singles determine which photos others find most appealing."
Lerner continued, "Singles have been testing their photos on dating sites for years to see which photo gets the most attention, but they haven't had the proper tools to show them which of their photos perform the best and worst with actual data to back it up. The data showing the performance of each photo is extremely valuable for singles, because they often don't know which photo is the most attractive to prospective matches."
The article and video of Lauren on Good Morning America discussing her tips for finding love online before Valentine's Day can be found here:
Video Clip: http://abcnews.go.com/GMA/video/tips-finding-love-online-valentines-day-36263967
Article: https://gma.yahoo.com/online-dating-tips-most-sought-woman-okcupid-130428205--abc-news-sex.html
The Grade demonstrated the benefits of 'Photo Stats' by analyzing the like-rates of over 2,000 users' profile photos and 800,000 swipe interactions to quantify the photo characteristics that were liked the most and least by the opposite sex. The data revealed that photos with the highest like-rates for females were those that included singing/playing an instrument, performing a sports activity or wearing a bikini. These particular elements resulted with like-rates of (+29%), (+21%) and (+8%), respectively, compared to the average photo for females. The photos with the lowest like-rate percentages for females were those with tattoos (-35%), dogs (-19%) and eye-glasses (-14%).
For males, the photo characteristics with the highest like-rates included professional headshots (+92%), facial hair (+57%) and dogs (+29%). The worst photos for males were group shots (-33%), hats (-25%) and not looking into the camera (-21%).
A full breakdown of The Grade's data on the best and worst online dating photo features for each gender can be found at: http://thegradedating.com/online-dating-best-worst-photos-men-women/.
The Grade is currently free and available to download in the App Store here or Google Play by searching "The Grade Dating." More information about The Grade can be found at: http://www.thegradedating.com. More information about The Grade's advisory board can be found at: http://www.thegradedating.com/advisory-board.php.
PR Contact:
Adam Handelsman
adam@SpecOpsComm.com
212-518-7721
IR Contacts:
Todd Fromer/Brad Nelson
KCSA Strategic Communications
snap@kcsa.com
IR@snap-interactive.com
212-896-1215 / 212-896-1217
About The Grade
The Grade, owned by Snap Interactive, Inc. (STVI), is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.
The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.
The Grade is owned by Snap Interactive - http://www.snap-interactive.com.
About Lauren Urasek - @ loandthecosmos
Lauren Urasek is a science enthusiast, professional makeup artist, and author in her mid-twenties. After being inundated with online dating messages, she began to document them in her popular Tumblr,& theyreallysaidthis.com, which has over 37,000 subscribers. New York magazine dubbed Lauren Urasek the most sought-after woman in New York City in January 2014, she was receiving, on average, more than 35 messages a day. Her book, 'POPULAR: The Ups and Downs of Online Dating from the Most Popular Girl in New York City' was released in October 2015. Lauren lives in Brooklyn, NY.
About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand, AYI.com, is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit http://www.snap-interactive.com.
The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.
Facebook is a registered trademark of Facebook Inc. Apple, iTunes,iPhone and Apple Watch are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android and Google Play are registered trademarks of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.
Forward-Looking Statements:
This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.
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SOURCE: Snap Interactive, Inc.
