MTV VMAs Audience Drops 34 Percent
This year’s MTV Video Music Awards amassed 6.5 million total viewers across MTV and its sister networks on Sunday night, plunging 34 percent from the kudoscast’s 2015 audience.
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In the 18-49 demo, the VMAs scored a 3.9 rating, the fine folks at TVByTheNumbers report, down 17 percent year-over-year.
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This year’s VMAs garnered largely unfavorable reviews, delivering — save for Beyonce’s “Lemonade” showstopper, which earned an “A-” grade from TVLine readers and yet arguably came across as redundant — a decidedly meh array of offerings. Even the much-heralded “return” of Britney Spears to the VMAs stage underwhelmed and only netted a “B-” grade from readers.
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