UPDATE 1-Apple held talks with China's Baidu over AI for its devices, WSJ reports

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(Adds shares and request for comment)

March 22 (Reuters) - Apple has held preliminary talks with Baidu about using the Chinese company's generative artificial-intelligence technology in its devices in China, the Wall Street Journal reported on Friday.

U.S.-listed shares of Baidu rose 5% in premarket trading.

Apple and Baidu did not immediately respond to Reuters' requests for comment. (Reporting by Yuvraj Malik in Bengaluru; Editing by Anil D'Silva)

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