UPDATE 2-Pizza firm DP Eurasia delivers Jan.-Oct. sales jump as prices rise

(Adds details on LFL sales in Turkey, analyst comment)

Nov 23 (Reuters) - DP Eurasia, which runs the Domino's Pizza brand in Turkey and Russia, said on Wednesday its sales jumped 74.6% in the first 10 months of the year, helped by higher prices and new product launches.

Its system sales, which includes sales from its own and franchised stores, rose to 3.32 billion Turkish lira ($178.27 million), up 11.6% adjusted for hyperinflation in its largest market, Turkey.

DP Eurasia is grappling with an annual inflation rate of 85.5% in Turkey and uncertainty over operating in Russia after Moscow's invasion of Ukraine.

"In Russia, we continue to operate in a difficult geo-political and economic environment. As a result, our like-for-like performance by the end of October was negative," CEO Aslan Saranga said in a statement.

The London-listed company said it would keep optimising its store count in Russia. It had 171 stores in the country at the end of October, compared to 192 a year earlier.

Introduction of new value-for-money items helped it to reach like-for-like growth in Turkey of 58.4%. DP said its new $1 pizza, Pizzetta, had been "very successful" and it planned to launch a new "snacks from the oven" take-away range early next year.

"DP Eurasia continues to efficiently manage the hyperinflationary environment and the squeeze on the consumer wallet in Turkey," Liberum analysts wrote in a note.

The company said it continued to trade in line with its guidance, but franchisee demand was likely to drive openings of its new coffee shop chain this year "slightly above" the targeted 30 stores.

($1 = 18.6235 liras) (Reporting by Anna Pruchnicka; editing by Jason Neely and Jamie Freed)