UPDATE 1-Williams CEO says not interested in utility companies bought by Enbridge

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(Adds CEO quotes in paragraphs 3 and 6, context in paragraphs 4-5 and 7-10)

By Curtis Williams

HOUSTON, Sept 6 (Reuters) - U.S. energy firm Williams Companies is not interested in three utilities recently bought by Canada's pipeline operator Enbridge as the return rate would be too low, Chief Executive Alan Armstrong said on Wednesday.

Enbridge said this week it will buy East Ohio Gas, Questar Gas, and Public Service Co of North Carolina from Dominion Energy for $14 billion including debt, creating North America's largest natural gas provider and doubling its gas distribution business.

"When we look at our use of equity in a transaction like that ... that kind of lower return does not make much sense for us," Armstrong said at the Barclays CEO Energy-Power Conference in New York.

The natural gas pipeline company already has high-yielding investment opportunities, Armstrong said.

Many companies are taking advantage of grant funding from the Department of Energy for electrification projects at facilities, including ports and airports. That, along with the electrification of vehicles, are expected to drive power demand, the CEO said.

"Natural gas, and in particular pipeline and storage capacity, will be the beneficiary of that continued electrification," Armstrong said.

The shift away from coal to gas for power generation in the states where Williams operates will result in the need for an additional 4.6 billion cubic feet per day (bcf/d) of gas, he added.

Considering the volume of gas it transports and the pipeline capacity it has, and not the price of natural gas, Williams expects strong revenue growth from its existing and future projects with robust dividend yields, Armstrong said.

Front-month gas futures for October delivery fell 7.8 cents, or 3%, on Wednesday morning, to $2.504 per million British thermal units (mmBtu), putting the contract on track for its lowest close since Aug. 23.

Williams is working on increasing its pipeline network to transport even more gas to U.S. customers, including producers of liquefied natural gas, Armstrong said.

(Reporting by Curtis Williams; Editing by Marianna Parraga and Bill Berkrot)

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