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2 Days Left Before Rocky Brands Inc (NASDAQ:RCKY) Will Start Trading Ex-Dividend, Is It Worth Buying?

Cole Patterson

If you are interested in cashing in on Rocky Brands Inc’s (NASDAQ:RCKY) upcoming dividend of US$0.12 per share, you only have 2 days left to buy the shares before its ex-dividend date, 30 August 2018, in time for dividends payable on the 14 September 2018. Is this future income a persuasive enough catalyst for investors to think about Rocky Brands as an investment today? Below, I’m going to look at the latest data and analyze the stock and its dividend property in further detail.

View our latest analysis for Rocky Brands

How I analyze a dividend stock

When assessing a stock as a potential addition to my dividend Portfolio, I look at these five areas:

  • Does it pay an annual yield higher than 75% of dividend payers?
  • Has its dividend been stable over the past (i.e. no missed payments or significant payout cuts)?
  • Has it increased its dividend per share amount over the past?
  • Does earnings amply cover its dividend payments?
  • Based on future earnings growth, will it be able to continue to payout dividend at the current rate?
NasdaqGS:RCKY Historical Dividend Yield August 27th 18

How well does Rocky Brands fit our criteria?

Rocky Brands has a trailing twelve-month payout ratio of 26.6%, meaning the dividend is sufficiently covered by earnings. Furthermore, analysts have not forecasted a dividends per share for the future, which makes it hard to determine the yield shareholders should expect, and whether the current payout is sustainable, moving forward.

Reliablity is an important factor for dividend stocks, particularly for income investors who want a strong track record of payment and a positive outlook for future payout. The reality is that it is too early to consider Rocky Brands as a dividend investment. It has only been consistently paying dividends for 5 years, however, standard practice for reliable payers is to look for a 10-year minimum track record.

Compared to its peers, Rocky Brands generates a yield of 1.6%, which is on the low-side for Luxury stocks.

Next Steps:

After digging a little deeper into Rocky Brands’s yield, it’s easy to see why you should be cautious investing in the company just for the dividend. On the other hand, if you are not strictly just a dividend investor, the stock could still be offering some interesting investment opportunities. Given that this is purely a dividend analysis, I recommend taking sufficient time to understand its core business and determine whether the company and its investment properties suit your overall goals. There are three relevant factors you should further research:

  1. Future Outlook: What are well-informed industry analysts predicting for RCKY’s future growth? Take a look at our free research report of analyst consensus for RCKY’s outlook.
  2. Valuation: What is RCKY worth today? Even if the stock is a cash cow, it’s not worth an infinite price. The intrinsic value infographic in our free research report helps visualize whether RCKY is currently mispriced by the market.
  3. Dividend Rockstars: Are there better dividend payers with stronger fundamentals out there? Check out our free list of these great stocks here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.