After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]
A Gillette ad featuring Adrien Brody
Good morning, AdLand. Here's what you need to know today:
BBDO lost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age reports: "A person familiar with the matter pegged global agency revenue on the account at $45 million, which P&G executives declined to comment on. P&G spent $146 million last year in the U.S. alone on measured media for Gillette men's grooming products, according to Kantar Media."
KBS+ started a business school-esque fellowship program in which select employees take a variety of in-class entrepreneurial classes. Even though this provides employees with tools that will make it easier to leave the company, KBS+ thinks that it's worth it. MDC Partners' is considering expanding the program to other agencies in its network, including 72andSunny, CP+B. and Mono.
Burger King is trying to get women to want a Whopper.
It turns out that 70% of brands' Pinterest engagement comes from other people's pins rather than their own.
Yahoo's started in-stream native home page ads.
Mashable has some advice for clueless brands on social media.
Previously on Business Insider Advertising:
Facebook Says These Are The 20 Best Brands On The Social Network
Microsoft's Hilarious New Nokia Ad Slams iPhone And Samsung Fanboys
YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
Disney Publicist In Trouble For Taking 'Sexist' Photo With Mommy Bloggers
This Is What Saudi Arabia's First PSA For Violence Against Women Looks Like
Huge Problem With Dove's 'Real Beauty' Sketches: Most People Don't Know It's Dove
Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen
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