Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHardĀ® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they donāt think about having their car battery checked until itās too late
RALEIGH, N.C., February 14, 2024--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motoristsā attention to the safety and reliability of their automobiles by giving away free DieHardĀ® batteries on National Battery Day, Sunday, Feb. 18.
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they donāt think about having their car battery checked until itās too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHardĀ® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
"Our team of automotive experts are committed to customer care and advancing the needs of todayās motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18," said Junior Word, Advanceās executive vice president, U.S. stores. "Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries."
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event ā such as a wedding, funeral or birth of a child
Only 2 percent of motorists indicate they have had their car battery checked before a crossācountry road trip
Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature
To learn more about Advanceās car care offerings, including DieHardĀ®, or find a store location, visit www.AdvanceAutoParts.com. DieHardĀ® is Americaās most trusted auto battery* and part of Advanceās portfolio of owned brands.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle ā hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240214445947/en/
Contacts
Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: invrelations@advanceautoparts.com
Media Relations:
Darryl Carr
T: (984) 389-7207
E: darryl.carr@advance-auto.com
