AMC CEO Adam Aron is viewed by some as a pioneer in Corporate America when it comes to using Twitter as a tool to communicate with investors.
To that end, the chief ape (as he is affectionately known on the platform among users/investors) hopes new owner Elon Musk gets things right at the social media outfit.
"I continue to be astounded by how impactful and powerful Twitter is as a communications vehicle and I hope that everyone and Musk does good things with Twitter, because it's a very valuable national asset — if it's run well," Aron told investors on AMC's earnings call Tuesday evening.
Musk, who is also CEO of Tesla and SpaceX, has had an eventful couple of weeks as Twitter's owner. Notable events include laying roughly half of the company's employees, moving to hire back some of those employees, spreading misinformation about an attack on the Speaker of the House's partner, sharing a meme featuring a Nazi Germany soldier, recommending that Americans vote Republican in midterm elections, and selling more Tesla stock as Twitter hemorrhages money amid a monumental debt servicing task ahead.
Aron said he spends about an hour each day on Twitter to read investor and user feedback, sending replies where appropriate.
"And if you just look back over the last, what is now a year and a half that I've actively been tweeting with our shareholder base, we've been able to convey hundreds and hundreds of important messages to you all about what's going on in our company," Aron said. "And I've been able to read literally, hundreds of thousands of inbound comments back to us."
When he isn't tweeting, Aron is presiding over the largest movie theater chain in the country.
On Tuesday, AMC reported that third quarter sales rose 26.9% from a year ago despite a more muted box office release slate. Attendance increased 32.9% from a year ago. The adjusted operating loss rose to $12.9 million from a loss of $5.4 million a year ago.
AMC shares fell more than 4% in pre-market trading on Wednesday after ending up more than 5% on Tuesday.
Brian Sozzi is an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.
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