“We reject the notion that getting the most out of technology means trading away your right to privacy, so we choose a different path — collecting as little of your data as possible, and being thoughtful and respectful when it’s in our care,” he said. “Because we know it belongs to you.”
The Apple CEO’s comments come as Facebook (FB) and other tech giants have been under fire for not adequately protecting users’ privacy. In particular, Facebook has faced scrutiny after admitting that data of as many as 87 million users was shared with Cambridge Analytica, a consulting firm tied to President Donald Trump’s campaign.
The Apple CEO also lamented the state of discourse in the U.S., saying that America is deeply divided and that too many citizens refuse to hear any opinions that differ from their own.
“Our planet is warming with devastating consequences, and there are some that even deny it’s happening. Our schools and communities suffer from deep inequality. We fail to guarantee every student the right to an education,” he said.
‘Fearless like the women who say “Me Too”‘
Cook pushed the graduates to move forward and address these societal and political issues head on, calling out the work done by the likes of Martin Luther King, Jr. and Robert Kennedy in seeking to change the world for the better.
The CEO also called out the work being done to address issues like gun violence and pervasiveness of sexual harassment and assault.
“If you hope to change the world, you must find your fearlessness. Fearless like the students of Parkland, Florida, who refuse to be silent about the epidemic of gun violence and have rallied millions to their cause. Fearless like the women who say ‘Me too’ and ‘Times up.’ Women who cast light into dark places, and move us to a more just and equal future.
“Fearless like those who fight for the rights of immigrants, for those who understand that our only hopeful future is one that embraces all who want to contribute,” he said.
Cook has deep ties to Duke, where he received his MBA from the university’s Fuqua School of Business 1988 after earning a degree in industrial engineering from Auburn University.
The Apple CEO has served on Duke’s board of trustees since 2015 and is a member of the school’s facilities and environment committee.
Cook took over as Apple’s CEO following Steve Jobs’s death in 2011. Prior to that he served as the company’s COO and led the Macintosh division. During his speech at Duke, he mentioned Jobs’s legacy.
“Steve’s vision was that great ideas come from a restless refusal to accept things as they are,” he said, “and those principals still guide us at Apple today.”
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