Apple Set to Unveil AI Strategy at June 10 Developers Conference

Mark Gurman

Tue, Mar 26, 2024, 1:26 PM2 min read

In this article:

(Bloomberg) -- Apple Inc. plans to kick off its annual Worldwide Developers Conference on June 10, when the company is expected to unveil its long-anticipated artificial intelligence strategy.

Most Read from Bloomberg

The iPhone maker announced the timing on Tuesday, saying the event will run through June 14. Though Apple didn’t say what it plans to unveil — in usual fashion — people familiar with the matter have said that the presentation will focus heavily on AI.

Continuing an approach used since the beginning of the Covid pandemic, the conference will be hosted for free on Apple’s website and app for developers. The opening day announcements will take place in-person at the company’s campus in Cupertino, California.

Apple is expected to unveil its next major software updates for the iPhone, iPad, Mac, Vision Pro headset and smartwatch — and its new AI strategy will be front and center for the planned iOS 18 upgrade.

In announcing the event, Apple marketing executive Greg Joswiak said, “It’s going to be Absolutely Incredible” — a clear nod to AI.

Apple’s artificial intelligence strategy will include a slew of new proactive features to assist users in their daily lives. The company isn’t planning to debut its own generative AI chatbot, though. Instead, Apple is holding talks with potential partners like Alphabet Inc.’s Google and OpenAI to supply generative AI services, Bloomberg News has reported.

The iOS 18 update is expected to be the most ambitious overhaul of the iPhone’s software in its history, according to people working on the upgrade. The company is also planning a minor refresh of the Apple Watch’s software and the first major update to the operating system running on the Vision Pro headset.

Most Read from Bloomberg Businessweek

©2024 Bloomberg L.P.

Advertisement

Meet the 2 Best S&P 500 Stocks of 2024. They Could Soar Another 69% and 91%, According to Certain Wall Street Analysts.
Nvidia and Super Micro Computer have been the best-performing S&P 500 stocks of 2024, but select Wall Street analysts still see substantial upside for shareholders.
Motley Fool•5h ago
Generative AI Software Sales Could Soar 6,260%: My Pick for the Best AI Stock to Buy Now (Hint: Not Nvidia)
This little-known software stock could soar as businesses spend more on generative artificial intelligence.
Motley Fool•5h ago
Apple is launching new iPads May 7: Here's what to expect from the 'Let Loose' event
Apple has scheduled an event for May 7 that'll more than likely focus on new iPads. Here's what we expect the company to show off.
Engadget•2d ago
Wacom's first OLED pen display is also the thinnest and lightest it has ever made
Wacom's latest pen display model is called Movink, and it's the company's first with a OLED screen. It's also Wacom's thinnest and lightest option ever, while still offering 13 inches of work space.
Engadget•22h ago
Dell XPS 13 and XPS 14 review (2024): Gorgeous laptops with usability quirks
Dell’s XPS 13 and 14 are stylish, portable and powerful. You’ll have to get used to some of its design quirks, though, and it’s far pricier than older models.
Engadget•1d ago
Apple renews talks with OpenAI for iPhone generative AI features, Bloomberg News reports
The companies have begun discussing terms of a potential agreement and how OpenAI features would be integrated into Apple’s next iPhone operating system, iOS 18, the report said, citing people familiar with the matter. Apple and OpenAI did not immediately respond to Reuters requests for comment. Bloomberg reported last month that Apple was in talks to license Google's Gemini chatbot for new iPhone features.
Reuters•14h ago
Intel Tumbles Most in Three Months After Tepid Forecast
(Bloomberg) -- Intel Corp., the biggest maker of personal computer processors, tumbled the most in three months on Friday after giving a lackluster forecast for the current period, indicating that it’s still struggling to return to the top tier of the chip industry. Most Read from BloombergPlunging Home Prices, Fleeing Companies: Austin’s Glow Is FadingApple Intensifies Talks With OpenAI for iPhone Generative AI FeaturesWall Street Humbled as Fast-Reversing Markets Confound the ProsThe Long, Slo
Bloomberg•17h ago
Despite complaints, Apple hasn't yet removed an obviously fake app pretending to be RockAuto
Apple's App Store isn't always as trustworthy as the company claims. The latest example comes from RockAuto, an auto parts dealer popular with home mechanics and other DIYers, which is upset that a fake app masquerading as its official app has not been removed from the App Store, despite numerous complaints to Apple. RockAuto co-founder and president Jim Taylor was first alerted to the situation when customers began complaining about "annoying ads" in its app -- something he said "surprised us s
TechCrunch•21h ago
U.S. chip bans not meant to hobble China's growth, Blinken says
U.S. export controls on sending advanced computing chips to China are not meant to hold back China's economy or technological development, Secretary of State Antony Blinken said during an interview with National Public Radio on Friday. Since 2022, U.S. officials have imposed sweeping controls on which computing chips can be exported to China, cutting off some sales from Nvidia, Advanced Micro Devices and Intel, among others.
Reuters•13h ago
What the New Ray-Ban Meta Smart Glasses Mean for Travelers
These AI-powered smart glasses offer an early glimpse at what on-the-go virtual travel assistants could be.
Skift•19h ago