Amidst Unrelenting Economic Challenges, Bruster’s Scales New Heights of Success

PITTSBURGH, February 01, 2024--(BUSINESS WIRE)--In a resounding triumph within the franchising arena, Bruster’s Real Ice Cream has not only sustained but elevated its success, sealing over 40 new franchise location agreements in 2023.

This expansion catapults Bruster’s, eclipsing the 200-location milestone. It not only solidifies the brand's dominance in the frozen desserts category but also stands as a testament to Bruster’s unwavering commitment to excellence.

Additionally, Bruster’s has excelled with record-breaking AUV’s and positive same-store sales growth for 10 consecutive years, with 124 stores setting all-time sales records in 2023, highlighting its strength in the industry. The numbers speak volumes, painting a portrait of Bruster’s as a formidable player in the industry.

"Bruster’s is a staple in communities across the nation, and we continue to deliver real value to our franchise owners and customers, despite the unprecedented economic times we are facing," said Jim Sahene, CEO of Bruster's Real Ice Cream. "The future of franchising is bright - and for many entrepreneurs, franchising is an attractive way to start a business because of its proven systems."

In 2023, Bruster’s expanded into key markets in Alabama, Arizona, California, Florida, Georgia, New Jersey, New York, North and South Carolina, Pennsylvania, Texas, and Virginia, demonstrating resilience and high demand for their sweet treats. Future growth markets include Chicago, Detroit, St. Louis, and Kansas City, MO.

Sahene concluded, "Thriving during these times is a challenging task for businesses, as economic downturns often lead to reduced consumer spending, tighter credit markets, and increased uncertainty. Bruster’s franchise expansion is a testament to the strength of our brand and the demand for our high-quality sweet treats."

Bruster’s has been recognized by Entrepreneur Magazine in their annual Franchise 500^® ranking and as a Top Franchise for Veterans

ABOUT BRUSTER’S REAL ICE CREAM

Bruster’s Real Ice Cream features over 150 flavors of premium, handcrafted ice cream, non-dairy oat milk flavors, sherbet, Italian ice, and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 22 states and Guyana. Click here to learn more about franchise opportunities.

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Contacts

Jennifer Brinker
Vice President of Marketing
Bruster’s Real Ice Cream
jennifer@brusters.net

Taylor Fowler
Lead, Communications
Brunner on behalf of Bruster’s
tfowler@brunnerworks.com
412.995.9584