NEWPORT BEACH, CA--(Marketwired - Aug 30, 2017) - Accelerize (
Journey's visualization and analytics tools empower advertisers, publishers and brands to identify trends and optimize marketing tactics in real-time. They can also use Journey by CAKE to transform campaign and cost data into actions that improve marketing performance and boost return on ad spend (ROAS). Benefits and features of the solution include:
- Insights: Journey's Advanced Analytics Dashboard is powered by CAKE's robust Marketing Intelligence platform, which collects and analyzes first-party online data across multiple touch points and channels including search, social, display, affiliate, video and more. This centralized dashboard gives marketers real-time insight into the impact of digital marketing campaigns across multiple channels, driving better campaign decisions.
- Attribution: Journey's Data-driven Attribution combines predictive analytics with algorithmic attribution to show marketers how to optimize campaigns across multiple channels. Marketers may also engage Journey's rules-driven attribution models, including first- and last-touch, linear, time decay and custom.
- Connections: Journey's Digital Media Integrations offer APIs that make it easy to integrate the solution with popular marketing and digital media platforms including Google AdWords, Bing, Facebook, DoubleClick Campaign Manager (DCM), Marketo, IBM/Silverpop, Salesforce and others.
In 2017 global ad spend is expected to reach $563.4 billion with digital driving the growth, according to Dentsu Aegis Network's Ad Spend Forecast. The research predicts that by 2018 digital will be the top media in terms of global share of spend, taking over television for the first time. Digital technology is expected to affect the print media industry as well, with Paid Search expected to overtake traditional print media (newspapers and magazines).
"Digital marketing technology continues to disrupt and drive innovation in the way brands connect with their consumers," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "And today's digital marketers want to be sure they are getting the most for their online advertising dollars. Journey by CAKE delivers accurate, real-time insight into the customer journey, using advanced analytics and data-driven attribution to optimize digital campaigns. Our goal is to empower marketers to make better decisions that ultimately maximize ROAS."
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the impact of its new enterprise software, growth of global ad spend, the growth of digital media and Paid Search and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.