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Coach Jim Boeheim Putting Up His Best Defense Against Michigan... and Cancer

SYRACUSE, NY--(Marketwired - Apr 5, 2013) - Cellceutix Corporation ( OTCBB : CTIX )

Syracuse men's basketball coach Jim Boeheim is preparing his Orangemen to challenge Michigan on Saturday night in the iconic coach's bid to make it to his fourth NCAA Championship game and win a second NCAA championship title.

Away from the court, the second winningest basketball coach in NCAA Division 1 history and cancer survivor is working with a different team on a bigger battle, finding a cure for cancer. In 1996, Boeheim and his wife, Juli, became involved with Coaches vs. Cancer, a partnership program between the National Association of Basketball Coaches and the American Cancer Society devoted to eliminating cancer through research and advocacy. Since then, Boeheim has partnered in cancer efforts with other superstars like NBA All-Star and former Orangemen Carmelo Anthony and Cellceutix Corporation, a Beverly, MA-based biotechnology company with a very unique and promising cancer drug candidate.

Last May, Boeheim joined the advisory board of Cellceutix after being intrigued by its new cancer drug, called "Kevetrin," that is now being studied in human trials at Harvard's Dana-Farber Cancer Center and Beth Israel Deaconess Medical Center as a potential new treatment for various types of tumors.

Research by Cellceutix has shown Kevetrin to re-activate p53, a protein that has earned the nickname, the "Guardian Angel of the Human Genome" because of its ability to command other proteins in the body to destroy cancer cells. In nearly all cancers, p53 is muted from its normal function, but Cellceutix believes that Kevetrin has the potential of correcting the damage, returning the protein to its role as head coach of the cell cycle.

"I put 100 percent into everything that I do, whether it is preparation for a game or working to find a cure for cancer," said Boeheim. "Cellceutix's team has the same work ethic and it was a natural match. What they are working to achieve could possibly change the landscape of oncology as we know it today."

Looks like Michigan and cancer could both be in for quite a battle.

More information on Coaches vs. Cancer and the Jim and Juli Boeheim Foundation can be found by contacting:

Michael T. Bristol
Official Publicist and Marketing Manager for Jim and Juli Boeheim

Cellceutix is a public company traded under the ticker symbol "CTIX".
More information on Cellceutix can be found at www.cellceutix.com

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