Crown Unveils Vented End Cans (revised)
Crown Beverage Packaging North America, a unit of Crown Holdings, Inc. (CCK), in association with Molson Coors, has introduced new vented end beverage cans. These cans feature a vented end, which is easily activated and creates a smoother pour for beer drinkers.
The vented end has a specially designed top with a distinctive red tab and a button-shape to the right of the can opening. While opening the can, consumers have to align the red tab over the button and press down on the vent to open it. With these three easy steps, the consumers will get enhanced experience while drinking. The product of an exclusive partnership between Crown and Molson Coors Canada, it features a vented end to allow for a smoother pour and a unique opening feature.
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands. Two of its top selling Canadian brands, Coors Light and Molson Canadian are the first to flaunt the new vented end beverage cans. The vented end will not only enhance the appeal of the package but will also help in improving brand identity. Additionally, the vented end can be used alongside existing technologies, like Crown's promotional tabs, can shaping, finishing and printing.
Crown, which belongs to the containers and packaging industry along with Mobile Mini, Inc. (MINI), Ball Corporation (BLL) and EveryWare Global, Inc. (EVRY), achieved this latest and exclusive innovation through extensive work and rigorous testing which will attract consumers and drive sales up.
The Molson Canadian and Coors Light Vented Cans will be sold in 473ml cans and will be available starting mid-June with newly decorated packaging. Full distribution nationally is expected for the Canada Day long weekend. 355ml Vented Cans inside 15- packs will also be available in Ontario and the Atlantic in August.
Philadelphia, PA-based Crown is a leading supplier of packaging products to consumer marketing companies. The company manufactures aluminum beverage cans, food cans, aerosol cans and other packaging products.
Crown currently retains a Zacks Rank #3 (Hold).
(We are reissuing this article to correct two mistakes. The original article, issued Thursday, July 11, 2013, should no longer be relied upon.)
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