How Did Wilhelmina International Inc’s (NASDAQ:WHLM) 0.62% ROE Fare Against The Industry?

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Wilhelmina International Inc (NASDAQ:WHLM) generated a below-average return on equity of 0.62% in the past 12 months, while its industry returned 12.04%. WHLM’s results could indicate a relatively inefficient operation to its peers, and while this may be the case, it is important to understand what ROE is made up of and how it should be interpreted. Knowing these components could change your view on WHLM’s performance. Metrics such as financial leverage can impact the level of ROE which in turn can affect the sustainability of WHLM’s returns. Let me show you what I mean by this. Check out our latest analysis for Wilhelmina International

Breaking down ROE — the mother of all ratios

Return on Equity (ROE) is a measure of Wilhelmina International’s profit relative to its shareholders’ equity. It essentially shows how much the company can generate in earnings given the amount of equity it has raised. Generally speaking, a higher ROE is preferred; however, there are other factors we must also consider before making any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

ROE is assessed against cost of equity, which is measured using the Capital Asset Pricing Model (CAPM) – but let’s not dive into the details of that today. For now, let’s just look at the cost of equity number for Wilhelmina International, which is 8.49%. Given a discrepancy of -7.87% between return and cost, this indicated that Wilhelmina International may be paying more for its capital than what it’s generating in return. ROE can be broken down into three different ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

NasdaqCM:WHLM Last Perf Mar 28th 18
NasdaqCM:WHLM Last Perf Mar 28th 18

Basically, profit margin measures how much of revenue trickles down into earnings which illustrates how efficient the business is with its cost management. The other component, asset turnover, illustrates how much revenue Wilhelmina International can make from its asset base. Finally, financial leverage will be our main focus today. It shows how much of assets are funded by equity and can show how sustainable the company’s capital structure is. Since financial leverage can artificially inflate ROE, we need to look at how much debt Wilhelmina International currently has. Currently the debt-to-equity ratio stands at a low 8.20%, which means Wilhelmina International still has headroom to take on more leverage in order to increase profits.

NasdaqCM:WHLM Historical Debt Mar 28th 18
NasdaqCM:WHLM Historical Debt Mar 28th 18

Next Steps:

ROE is one of many ratios which meaningfully dissects financial statements, which illustrates the quality of a company. Wilhelmina International exhibits a weak ROE against its peers, as well as insufficient levels to cover its own cost of equity this year. Although, its appropriate level of leverage means investors can be more confident in the sustainability of Wilhelmina International’s return with a possible increase should the company decide to increase its debt levels. ROE is a helpful signal, but it is definitely not sufficient on its own to make an investment decision.

For Wilhelmina International, there are three important aspects you should further examine:

  1. Financial Health: Does it have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.

  2. Management:Have insiders been ramping up their shares to take advantage of the market’s sentiment for Wilhelmina International’s future outlook? Check out our management and board analysis with insights on CEO compensation and governance factors.

  3. Other High-Growth Alternatives : Are there other high-growth stocks you could be holding instead of Wilhelmina International? Explore our interactive list of stocks with large growth potential to get an idea of what else is out there you may be missing!


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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