Disney Brings Apple Gaming Expert On Board To Shape Its Metaverse Dreams

Anusuya Lahiri
1 min read
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In this article:

  • Walt Disney Company (NYSE: DIS) roped in former Apple Inc's (NASDAQ: AAPL) top gaming official Mark Bozon as a senior creative leader for its cross-divisional Next Generation Storytelling initiative, the Variety reports.

  • The initiative encompassed Disney's "metaverse" ambitions.

  • On May 20, Bozon tweeted his departure from Apple after 12 years for "an absolute dream job."

  • Also Read: Read How Facebook's Metaverse Ambitions Are Shaping Up In Mark Zuckerberg's Words

  • Disney's SVP of Next Generation Storytelling & Consumer Experiences, Mike White, appointed Bozon.

  • Bozon served as games creative director for Apple's game-subscription service Apple Arcade.

  • Bozon will lead the creative vision for the group and will be responsible for innovating and incubating "bold ideas" and serving as a clearinghouse for innovative Next Generation Storytelling concepts.

  • Disney had a different take on the metaverse concept, coined by Facebook parent Meta Platforms Inc (NASDAQ: FB).

  • Meta chief Mark Zuckerberg defined the metaverse as an online world for individuals to participate in immersive experiences like attending concerts, purchasing digital goods, and communicating via avatars.

  • Zuckerberg saw the migration from online social media to a virtual world as the key to winning younger audiences.

  • Price Action: DIS shares traded lower by 1.42% at $109.30 in the premarket on the last check Friday.

  • Photo via Wikimedia Commons

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