Domino's (DPZ) Boosts Digital Offerings With Pinpoint Delivery
Domino's Pizza, Inc. DPZ recently rolled out a new Pinpoint Delivery service in the U.S. market. The concept is based on the idea of providing food deliveries to locations based on pin and without a standard address.
Available in the Domino's app, the initiative supports outdoor deliveries (including places like parks, baseball fields and beaches) and a convenient pick-up option. It allows customers to track their orders (using Domino's Tracker), view an anticipated arrival time, see the GPS location of their driver and receive SMS notifications about their deliveries.
Customers will also receive a notification from Domino's when their delivery expert arrives at the pickup location, at which point they can turn on a visual signal on their phone to make themselves more noticeable to the driver.
Domino’s is investing heavily in technology-driven initiatives like digital ordering to boost sales. The company continues to innovate aggressively across all aspects of its business — including GPS, e-bikes, AI in-store technology, great food and an evolving digital experience.
The company made substantial progress regarding its Carside Delivery. With consistent waiting time-averaged below two minutes, franchisees and operators have enthusiastically embraced this new service method. Also, it was successful in bringing in new customers as well. The company also initiated a pilot version of its new Pulse point-of-sale system to boost the productivity of its stores. Given the ongoing development and evolution of the product, further investments in this direction are likely.
During the first quarter of fiscal 2023, the company initiated the roll out of electric vehicles for pizza delivery. Apart from this, enhanced make-line and cut-table technology and AI-enabled forecasting are being rolled out for better matching of demand with capacity. The initiatives are likely to enhance the speed, accuracy and efficiency of services going forward.
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In the past three months, shares of the company have gained 4.2% compared with the industry’s 8.4% growth.
Zacks Rank & Key Picks
Domino’s currently carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the Zacks Retail-Wholesale sector are:
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Arcos Dorados Holdings Inc. ARCO carries a Zacks Rank #2 (Buy). ARCO has a long-term earnings growth rate of 9.5%. The stock has rallied 36.3% in the past year.
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