VIENNA, VA--(Marketwire - Oct 1, 2012) - Eloqua (
The newest edition in Eloqua's award-winning series, the Grande Guide to Social CRM brings context to the conversation around social CRM, showing how events and trends such as the confluence of big data and social media led to the emergence of this new discipline. Designed to be read in the time it takes to finish your breakfast, the guide introduces the needed philosophy and tactics to establish social connections with customers by providing how to's, case studies, graphics, a selection of tools and resources.
"Social CRM isn't just about handling complaints on Facebook and Twitter," said Paul Greenberg. "It's about letting the customer have a say in sculpting their own experience with the company and how to bake the interactions into operations so both sides benefit. This guide pulls all the pieces together -- the history, the culture, the technology -- so the reader can start incorporating social into their customer strategy."
"There's a lot of talk around social CRM, but comprehension is low," Jesse Noyes, Eloqua's Managing Editor, said. "That's why we brought in the experts to bring clarity and offer solid advice. This short, fun guide delivers sales and marketing professionals proficiency on this need-to-know topic."
The Grande Guide to Social CRM is available for download here. Visitors can also find the "Grande Guide to Social Demand Generation" and the "Grande Guide to B2B Blogging."