FCB Celebrates Two More Grand Prix Wins at Cannes

Network continues its remarkable showing during second day of Festival

NEW YORK, June 22, 2021 (GLOBE NEWSWIRE) -- The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies – the first, in the category of Media – Social Behaviour for FCB Chicago’s “Boards of Change,” on behalf of the City of Chicago. The second Grand Prix was awarded in the category of PR – Corporate Image, Communication & Reputation Management to FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev. In just two days, FCB has won an astounding 48 Lions, consisting of 3 Grands Prix, 9 Gold, 18 Silver and 18 Bronze, making this the network’s strongest start to Cannes ever.

In addition to the Grand Prix for FCB Chicago/FCB New York’s “Contract for Change,” the campaign also took home a Gold Lion for Direct – Corporate Purpose & Social Responsibility, Silver for Direct – Food & Drink, Gold in PR – Food & Drink and Bronze in Creative Strategy – Food & Drink. The campaign, on behalf of AB InBev, highlights Michelob ULTRA Pure Gold’s mission of transforming America’s agriculture by encouraging organic farmland with an agreement that guarantees farmers a buyer in three years when their organic crop transition is complete. The agreement was offered to all American farmers, with 104,000 acres of farmland in transition today.

In addition to today’s Grand Prix for “Boards of Change,” the FCB Chicago office also garnered a Gold Lion in the category of PR – Social Behaviour. “Boards of Change” has racked up a remarkable 12 trophies to date, including 1 Grand Prix, 3 Gold, 4 Silver and 4 Bronze.

FCB New York’s “Michelob ULTRA Courtside,” on behalf of AB InBev, scored its first Lions of the Festival. The campaign digitally immersed fans at home in the NBA Bubble to reinvent the live viewing experience when COVID-19 shut down the 2020 season. Its wins include Gold in the category of Media – Use of Events, Bronze in Direct – Immersive Experiences & Interactive Screens and Bronze in Media – Social Behaviour.

FCB Inferno took home its first Cannes wins this year for “Raising Profiles” on behalf of The Big Issue and LinkedIn, including Gold in the category of Media – Use of Social Platforms. The campaign used location data to find the businesspeople who worked in the areas where The Big Issue vendors used to sell the print edition prior to COVID-19 and reconnected them with old customers, while also giving them the chance to sell digitally on LinkedIn. The campaign also garnered two Silver Lions — one in Creative Strategy – Collaboration and the other in Social & Influencer – Audience Targeting/Engagement Strategies.

FCB Canada’s globally awarded “Project Understood” on behalf of Google AI and Canadian Down Syndrome Society continues to earn recognition and accolades. To date, the campaign has won 1 Silver and 2 Bronze Lions.

Please refer to the charts below for full information on today’s honors, including impressive results from FCB/SIX, FCB Brasil, FCB Interface and AREA 23, an FCB Health Network company.

Cannes Lions – Creative Data Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB/SIX	‘ME TOO.’ ACT TOO.	ME TOO.	Creative Data – Data Integration
Silver Lion	FCB/SIX	PUBLICLY TRADED	LIFESTYLES HEALTHCARE	Creative Data – Data-enhanced Creativity

Cannes Lions – Creative Strategy Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Creative Strategy – Collaboration
Bronze Lion	FCB CHICAGO/ FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Creative Strategy – Food & Drink

Cannes Lions – Direct Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Direct – Corporate Purpose & Social Responsibility
Silver Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Direct – Co-creation & User Generated Content
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Not-for-profit/Charity/ Government
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Use of Ambient Media: Large Scale
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Social Behaviour
Silver Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Direct – Food & Drink
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	Direct – Use of Print/Outdoor
Bronze Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Direct – New Realities & Voice-activation
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Direct – Immersive Experiences & Interactive Screens

Cannes Lions – Media Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Social Behaviour
Gold Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Media – Use of Social Platforms
Gold Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Media – Use of Events
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Use of Ambient Media: Large Scale
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Corporate Purpose & Social Responsibility
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Media – Social Behaviour

Cannes Lions – PR Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB CHICAGO/ FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	PR – Corporate Image, Communication & Reputation Management
Gold Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	PR – Social Behaviour
Gold Lion	FCB CHICAGO/ FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	PR – Food & Drink
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	PR – Media/ Entertainment
Silver Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	PR – Not-for-profit/Charity/ Government
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	PR – Brand Voice & Strategic Storytelling

Cannes Lions – Social & Influencer Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Social & Influencer – Audience Targeting/ Engagement Strategies
Bronze Lion	FCB BRASIL	SWEET BLOCK	ABRAJI & CONGRESSO EM FOCO	Social & Influencer – Cultural Insight

About FCB
FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:
Jessica Spano
Jessica.Spano@fcb.com
914-772-3611