Fiat's New Twitter Account — Which Blocks You From Following It — Is Genius
Most brands want as many Twitter followers as possible ... but not the Fiat 500 Abarth in Germany. Here's what you get if you try to follow the car :
Twitter / Fiat
It's "too fast to follow," get it? OK, so it's a lame joke.
But there's a certain satisfaction in seeing a global brand with only two followers — company insiders, presumably — following zero other people.
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