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Fiat's New Twitter Account — Which Blocks You From Following It — Is Genius

Jim Edwards

Most brands want as many Twitter followers as possible ... but not the Fiat 500 Abarth in Germany. Here's what you get if you try to follow the car :

Fiat abarth 500 twitter

Twitter / Fiat

It's "too fast to follow," get it? OK, so it's a lame joke.

But there's a certain satisfaction in seeing a global brand with only two followers — company insiders, presumably — following zero other people.

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