Hepper's Director Wesley Nelson on Consumer-Driven Success in the Pet Products Sector
NEW YORK, NY / ACCESSWIRE / January 8, 2024 / Under the direction of Wesley Nelson, Hepper announces its extraordinary business performance today. "Our products are as much about cats as they are about their owners," says Nelson. The company has seen significant growth in top-line product revenue over the last 26 months, primarily attributed to its successful strategy of expanding its product range based on direct feedback from its consumer community.
The Business DNA - Where Design Meets Functionality
Acquired in early 2021 from Jed Crystal-an industrial designer trained at Pratt School of Design https://www.linkedin.com/in/jedcrystal/ -Hepper has been a Pangolia venture. "We were drawn to the acquisition as it allowed us to offer better product solutions to our readers," says Simon Treulle, Pangolia's CEO. The products strike a perfect balance between form and function, being both genuinely useful to the pet and aesthetically pleasing in the home.
Wesley Nelson - A Director with a Diverse Background
Wesley Nelson, formerly associated with the BBC, ITV, and the Royal National Theatre, took over as Director shortly after the acquisition. A law graduate from Oxford University (Keble College), he has since been involved in various tech/startup roles. "Whether it's acting, studying law, or leading startups, my varied experience has prepared me to understand both our pets and their humans uniquely," Nelson notes.
Product Range Expansion Drives Revenue
Hepper's top-line product revenue has grown substantially in just over two years. This growth is mainly due to 12 new product launches and expansions of existing lines. "We're not just launching a new product next month; we're also working with a number of industrial designers on original Hepper-designed items through the end of this year and into 2024," adds Wesley Nelson.
Community-Driven Success - The Special Sauce of Hepper's Product Development
Hepper's unique approach is deeply rooted in:
Reader Feedback: Direct consumer insights serve as the cornerstone for new product ideas.
Close Community Connection: Ongoing engagement with pet owners ensures products meet real-world needs.
Veterinary Consultation: Collaboration with vets ensures every product is safe and functional.
About Hepper
Hepper is a modern pet furniture company that creates stylish and functional pieces for cats, dogs, and their humans. Born from the thought "There has got to be a better way," Hepper aims to replace rooms full of ugly cat toys and furniture. They're making a change, one product at a time.
SOURCE: Hepper
For Media Inquiries
Press Contact: Wesley Nelson
Email: wesley.nelson@hepper.com
Website: https://www.hepper.com
SOURCE: Hepper
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