Here's what shoppers bought on Amazon Prime Day 2023: You won't believe number one

In this article:

— Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission.

Every Amazon Prime Day, shoppers gravitate towards certain items that they buy in droves and it's not always the kind of stuff you picture selling big. This is especially true for Amazon Prime Day 2023, where shoppers spent most of their money on Fire TV sticks, Echo Dot speakers, and surprisingly, Temptations Cat Treats.

Shop Amazon Deals

Here's the deal: Subscribe to our Perks and Rec newsletter for daily savings on all the things you want and need.  

According to an in-depth report by Numerator, the number one item on Prime Day shoppers bought in droves was Temptations Cat Treats. On its face, this seems like an odd choice, but cat treats are actually one of the many prudent things to pick up during Amazon's shopping holiday. It's not uncommon for shoppers to stock up on everything from toilet paper to eco-friendly diapers, and other household essentials, so why not stock up on cat treats as well?

Top 5 things that Amazon Prime Day 2023 shoppers bought

While cat treats took the number one spot, Amazon brands took up more spaces in the top five.

1. Temptation Cat Treats

Temptations Cat Treats

These crunchy cat treats aren't just tasty, but promote better dental health for your kitty.

$11.12 at Amazon (Save $4.36)

2. Amazon Fire Sticks

Amazon Fire TV Stick 4K

This streaming stick was one of the most popular items shoppers bought on Prime Day 2023.

$49.99 at Amazon

3. Liquid I.V. Packets

Liquid I.V. Packets

Hydrate twice as fast, with convenient packets that turn any bottle or glass of water into a delicious and refreshing electrolyte drink.

$23.45 at Amazon

4. Echo Dot (2022 5th Generation)

Echo Dot (2022 5th Generation) with clock

The fifth iteration of the Echo Dot comes with a convenient clock and handy Alexa voice controls.

$59.99 at Amazon

5. Blink Mini Indoor Plug-In Security Camera

Blink Mini Indoor Plug-In Security Camera

This solid and affordable security camera is one of the most popular Prime Day purchases for shoppers.

$34.99 at Amazon

Home goods took the number one spot as far as categories of items shoppers scooped up, accounting for 28% of all purchases during Amazon Prime Day 2023. Right behind that were household essentials, apparel and shoes and consumer electronics, followed by health and wellness products, beauty and cosmetics and toys and video games.

For more information on what shoppers bought on Prime Day, check out the full Numerator report.

Top 5 things that USA Today shoppers bought during Prime Day

USA Today/Reviewed covered Prime Day extensively, with two days of full-fledged deals and roundups. Our readers deviated from the rest of the pack when it came to their Prime Day purchases. Here's what they bought:

1. Apple iPad 9th Gen

Apple iPad 9th Gen

This 10.2 inch Apple tablet was the most popular item that Reviewed shoppers scooped up en masse for Amazon Prime Day 2023.

$399 at Amazon (Save $80)

2. Apple AirPods Pro 2

Apple AirPods Pro 2

Apple's dependable and high-quality in-ear headphones were a hot ticket item for Reviewed readers on Prime Day.

$199 at Amazon (Save $50)

3. Apple 2020 MacBook Air Laptop M1 Chip 13-inch

Apple 2020 MacBook Air Laptop M1 Chip 13-inch

This lightweight laptop is a powerful media machine and runs up to 18 hours on a full charge.

$749 at Amazon (Save $250)

4. Flexzilla Garden Hose

Flexzilla Garden Hose

This handy hose is made from a hybrid polymer that withstands abrasions while being totally flexible.

$46.78 on Amazon (Save $37.70)

5. LG C2 Series 42-inch Class OLED Evo Smart TV

LG C2 Series 42-inch Class OLED Evo Smart TV

This gorgeous OLED TV is perfect for casual streaming, serious gaming and everything in between.

$1,196.99 at Amazon (Save $303)

The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter,Instagram, TikTok or Flipboard for the latest deals, product reviews and more.

Prices were accurate at the time this article was published but may change over time.

This article originally appeared on Reviewed: Here's what shoppers bought on Amazon Prime Day 2023

Advertisement