Hey Apple, stop hiding our subscriptions on iOS
Apple's most recent quarterly earnings report was yet another reminder that iPhone sales aren't as hot as they used to be and new areas of growth for the company will likely come from wearables (AirPods and Apple Watch) and services.
The latter category, services, is especially important, as customers hold onto their iPhones and iPads and Macs longer than ever before.
During Apple's Q3 earnings call, CEO Tim Cook revealed its plainly named services business grew 13 percent compared to a year ago.
This skyrocketing growth is one reason why Apple's firing on all cylinders to nudge customers towards it services. Unlike selling hardware, selling services such as subscriptions to Apple Music, Apple News+, Apple TV+, and Apple Arcade, isn't a one-and-done transaction — subscription fees are recurring. Read more...
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