Keep Your Nights Fun and Mornings Early with Health Conscious Viva Tequila Seltzer
LOS ANGELES, CA / ACCESSWIRE / July 24, 2023 / Health-conscious drinkers are not an oxymoron. A common argument against alcohol consumption is the lack of ‘better for you' options. What if you could consume responsibly and avoid unwanted sugar in your diet and next-day hangovers? As we approach National Tequila Day, insert Viva Tequila Seltzer, a healthier, premium blanco tequila seltzer that saves you trouble after a long night (or day) of drinking.
Viva Beverages was founded in 2020 when an ambitious group of friends had a mid-round revelation on the golf course amid the pandemic. A few less-than-desirable [unnamed-]seltzers on the golf course led to a conversation about the seltzer craze and big companies' bastardization of the growing category. Why are there no craft canned tequila seltzers? Somewhere within these inspiring discussions, founders Stephen and Chris would commit to a goal of creating health-conscious seltzer drinks with a specialization in tequila. After some experimentation, product development, and bringing in fellow hockey player and co-founder Morgan from BigCo to lead sales, the Viva Beverages team honed in on Viva's four flavors: Huckleberry, Elderberry, Watermelon, and Grapefruit. A unique selection of flavors, ultra-light calorie count, and the passion of a small yet committed team fueled a host of early wins for the aspiring group.
The Viva Beverages Inc. team ran a soft launch on July 24, 2021, otherwise known as National Tequila Day, by drinking enthusiasts. The Viva Tequila Seltzer debuted at Seltzerland, a seltzer-focused festival, in Boston, Massachusetts. After receiving positive feedback from the festival goers, Viva launched its flagship product in various stores across Boston on Thanksgiving Day in 2021 to roll out the perfect healthier alternative to traditional holiday chugging. Catching momentum in a space dominated by large multi-national players presented a pivotal moment for the team at Viva Beverages, who persisted through an industry known for tight barriers to entry.
In such a competitive market, how did Viva surpass competitors and break through with their flagship tequila product? A huge part of this equation is the company's precision when discovering the best target audience. The demographic of health-focused men and women between the ages of 25-40 depicts a loyal following of customers who enjoy fun nights rather than tolerating crass hangovers. Viva Tequila Seltzer comprises a light 88 calories in total with no carbs, sugar, or GMOs. They are gluten-free, keto, vegan, paleo, and kosher, ensuring that even the longest nights keep their mornings enjoyable. The younger audience of recent drinkers has signaled a unique opportunity to scale Viva products across bars, liquor stores, concert venues, and even golf courses.
The alcoholic content is 4.5% ABV meaning a can of Viva Seltzer contains more buzz than the standard light beer or traditional seltzer. You can enjoy a good night with Viva and continue checking goals off your list. Wellness has become a focal point in the post-pandemic world, and alcoholic beverages that sustain the traits of a healthy lifestyle are a warm gesture. Viva Tequila's brand earned the new-found venture the #1 hard seltzer in the world at the critically acclaimed San Francisco World Spirits Competition. Soon after, a profitable sponsorship with the Spartan Race would stamp Viva Beverage as a newcomer in the industry.
Now that the company gained traction and a solid foundation to scale, their efforts have shifted to ramping up the brand and serving their community of tequila seltzer enjoyers. "Tequila in a can" proved to be an interesting direction for the beverage/spirits industry. Viva Brands wants to elevate its audience of college students, young bachelors, or any health-conscious individual not afraid to have a good time. The most famous flavors - huckleberry and elderberry, strengthen the brand's authenticity. They're inspired by the favored fruit in Montana, which holds importance to the team behind this creative venture.
Most hard seltzers don't pack the same punch as a normal cocktail, and opting for a normal cocktail has its negatives. The balance lies in removing unnecessary ingredients to focus on delivering a premium product worth every penny for the consumer. The convenience of finding a Viva Seltzer at a local liquor store or market enables the flexibility of choice. Tequila remains one of the least unhealthy spirits, but many non-tequila counterparts have attempted the hard seltzer trend. Fortunately for Viva, those drinks ignore the health-conscious standards that their target audience resides.
With hundreds of locations selling in Boston and throughout New England, Viva's plan to expand and scale their audience only looks high. Fitness-forward fans across the country can enjoy a tailgate while balancing health and a good time. After a long day of work or a golf session, Viva Tequila seltzer is an ideal cooldown. With Viva Beverages Inc., you can indulge in the pleasures of drinking without disrupting your wellness or health.
About:
Viva Tequila Seltzer is a deliciously- inviting, premium blanco tequila seltzer. With only 88 calories, 0g sugar, 0g carbs, and gluten-free, Viva Tequila seltzer is a premium choice. It was originally founded on the golf course as a way to provide a healthier alternative to malt-based seltzers. With a sessionable 4.5% ABV, Viva can be enjoyed wherever and whenever. Viva is available near you in single-flavor, four-packs, and eight-can sampler packs.
Contact:
Viva Beverages Team
@vivaseltzer
thurston@vivabeverages.com
https://www.vivatequilaseltzer.com
SOURCE: Viva Beverages
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