Leading Television Brand TCL Partners with Cineverse to Provide Streaming Programming and Matchpoint Technology for its Award-Winning Television Portfolio
Under This New SaaS Deal for its Matchpoint Distribution Platform, Company to Provide its Industry-leading Technology to New TCL Mobile Phones and Televisions
LOS ANGELES, June 9, 2023 /PRNewswire/ -- Today TCL®, one of the world's best-selling consumer electronics brands and a leading television display technology innovator, and Cineverse Corp. (NASDAQ: CNVS), a premier streaming technology and entertainment company super-serving enthusiast fan bases, announced a new content and technology partnership.
Through this deal, Cineverse's proprietary Matchpoint™ technology platform has been selected to provide content services for new TCL televisions in North America. Cineverse will be one of a select few, content aggregators to provide key ad-supported video-on-demand (AVOD) programming as well as provide key content aggregation services. Cineverse will offer its full portfolio of free, ad-supported streaming television (FAST) channels to TCL users. In addition, Cineverse will also serve as a key demand partner with TCL by providing programmatic ad and direct ad sales expertise for the breadth of content provided by Company.
"As a top 2 best-selling TV brand in the U.S. for four consecutive years, TCL's growth has certainly benefitted from the increasing adoption of smart TVs but our continued success is largely due to the company's innovation, vertical integration and vital partners like Cineverse," said Mark Zhang, President, TCL North America. "Since we launched in North America, we have been laser focused on becoming one of the most popular electronics brands with our award-winning product lineup. TCL listens to what our users value and it's clear that consumers desire more options when it comes to entertainment, so we're excited to expand our programming through this premium multi-channel streaming service."
Cineverse will offer TCL users access to the Company's full portfolio of 30 streaming brands and FAST channels including content curated from Cineverse, the company's flagship streaming service. Having recently launched in September 2022, Cineverse offers dozens of FAST channels alongside over twelve thousand movies and TV episodes available on demand for free. All this will be available starting later this year on new TCL devices released within the U.S.
"As one of the world's top television brands, we are thrilled to have TCL as our first OEM SaaS partner. As we continue to expand the capabilities of our Matchpoint platform we are excited to provide tremendous efficiencies and provide key backend support to TCL as they look to scale and expand their position in the streaming entertainment ecosystem," said Cineverse's Chief Operating Officer & Chief Technology Officer Tony Huidor. "As a strategic partner to TCL, we are committed to providing and jointly developing innovative, best-in-class services for consumers of their industry-leading televisions and mobile phones."
"With continued innovation and leadership, TCL is bringing new high-performance smart TVs to market with a broader range of dynamic content and featured services to meet consumer needs," said Haohong Wang, General Manager, TCL Research America. "As we leverage our manufacturing advantages to deliver larger screens for cinematic viewing experiences, TCL's advanced features like QLED and mini-LED as well as strong relationships with technology and content partners like Cineverse, ensure that we're delivering world-class products and experiences."
As part of this deal, the Cineverse Ad Solutions team will also work closely with TCL and its partners to provide new advertising sales revenue opportunities.
About TCL
TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world's largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all.
For additional product information, please visit www.tcl.com for the full portfolio.
About Cineverse
Cineverse is a global streaming technology and entertainment company with one of the world's largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies. For more information, please visit www.cineverse.com.
TCL Press Contact:
Rachelle Parks
rachelle.parks@tcl.com
858-212-1176
Press Contacts for Cineverse:
For Media
The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors
At Cineverse
Julie Milstead
424-281-5411
investorrelations@cineverse.com
The Equity Group Inc.
Carolyne Sohn
408-538-4577
csohn@equityny.com
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SOURCE Cineverse Corp.
