Macmillan Audio Joins hoopla digital; Publisher Will Provide Audiobooks on hoopla digital to Public Libraries in Pilot Program
NEW YORK, NY and HOLLAND, OH--(Marketwired - May 6, 2015) - Macmillan Audio President and Publisher Mary Beth Roche and Jeff Jankowski, Founder and Vice President of Midwest Tape and hoopla digital, have reached a deal to begin a pilot to distribute Macmillan's audiobooks to public libraries and their patrons via hoopla digital.
hoopla is a digital streaming and download service offered by Midwest Tape to public libraries that enables library patrons to discover and borrow thousands of movies, television shows, educational/instructional videos, documentaries, full music albums, and audiobooks via the free hoopla iOS, Android and Kindle apps as well as streaming via desktop browsers.
"Libraries have long been an important place for the discovery of audiobooks," says Roche. "We are pleased to be working with hoopla on this pilot program to bring a selection of Macmillan Audio's list to even more library patrons."
The Macmillan Audio list is filled with such bestselling and acclaimed authors as Jeffrey Archer, Orson Scott Card, Jackie Collins, Michael Cunningham, Jeffrey Eugenides, Atul Gawande, Louise Penny, Tom Perrotta, Marilynne Robinson, and Lisa Scottoline. This year Macmillan Audio has been honored with two Grammy nominations and twenty-three Audie Award finalists.
"hoopla will promote discovery of Macmillan's audiobook titles, especially its backlist," says Jeff Jankowski. "And for the library user, hoopla provides a state-of-the-art consumer experience with a simple, easy-to-use interface. All you need to get started is a library card."
hoopla debuted in the summer of 2013 and has over 300,000 unique titles. It has 680 library partners with over 4,200 individual branch locations in the U.S. and Canada. hoopla has been featured in Time magazine, Gigaom, Library Journal, and many other major media outlets.
About hoopla:
hoopla digital is a category-creating service that partners with public libraries across North America to provide online and mobile access to thousands of movies, TV shows, videos, music and audiobooks. With hoopla digital, patrons can borrow, instantly stream and download dynamic content with a valid library card. All content is accessible via hoopla digital's mobile app and online at www.hoopladigital.com. hoopla digital is a service of Midwest Tape -- a trusted partner to public libraries for over 25 years.
About Macmillan Audio:
Macmillan Audio was founded in 1987 as Audio Renaissance and published its first programs in 1988. Audio Renaissance was acquired by Holtzbrinck in 2001 and changed its name to Macmillan Audio in 2007. Macmillan Audio records the best fiction and nonfiction available for both adults and children from Macmillan's publishers, in addition to publishing original productions and titles from other publishers. The company's line of products also includes the language-learning series Behind the Wheel. Macmillan Audio narrators include Meryl Streep, Lorelei King, Stanley Tucci, Simon Vance, Gwyneth Paltrow, Katherine Kellgren, Holter Graham, and Cynthia Nixon, as well as President Jimmy Carter, Billy Crystal, Rob Lowe, and Bill O'Reilly, who have read their own audiobooks. Macmillan Audio productions have been nominated for six Grammy Awards and have won numerous Audie Awards and Earphones Awards. Macmillan audio titles are available digitally as well as on CD.
