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A Minute of Video Is Worth 1.8 Million Words, According to Forrester Research

SANTA MONICA, CA--(Marketwired - Apr 17, 2014) - The numbers are in and they confirm that video is exponentially more powerful than the written word. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." Video affiliate Platform Company is heralding Forrester's finding as the dawn of a new era for video affiliate marketing online.

Affiliate marketing is a performance-based marketing where an advertiser or business rewards affiliates for customers brought in by the affiliate's own marketing efforts. An affiliate, also known as a publisher, is an independent person or group who promotes the advertiser products or services. Like traditional affiliate programs such as Linkshare and Commission Junction, Modulates offers advertisers and affiliates the chance to use video to sell products. Modulates provides its advertisers with full analytics, Click to buy directly from the Modulates Video player, Video Social media Sharing, and a Content Delivery Network (CDN Cloud Hosting).

One of the few applications that offers is the answer to increasing video environment by offering advertisers the chance to reach millions of people through social media by using videos. Studies have shown that people are much more receptive to advertisements when they are shared from their peers via social networks, and videos lead the way when it comes to search, Twitter, and Google rankings. Among the important video statistics Modulates wants companies to know are the following:

  • 1 in 5 Twitter users discover videos each day from tweeted links. What's more, two-thirds of Twitter users feel it's worth watching videos tweeted by brands. (source:Hubspot)

  • The chances of getting a page one listing on Google increase 53 times with video (source:Forrester Research)

Modulates platform provides great opportunity to connect brands and social media via video commerce. "Many advertisers think publishing videos to YouTube has the same general effect," said Nouriel Gino Yazdinian. "But YouTube doesn't provide any advanced usability, like tracking sales and having links within the video to purchase the product and know which publishers to pay." Enabling the social media tools lets advertisers' videos go viral, which is the key to making a big impact. "If you aren't marketing with Modulates affiliate platform, then you are missing out on a huge, verified market," Yazdinian said.