What You Must Know About RSA Insurance Group plc’s (LON:RSA) 3.06% ROE

RSA Insurance Group plc’s (LSE:RSA) most recent return on equity was a substandard 3.06% relative to its industry performance of 16.93% over the past year. RSA’s results could indicate a relatively inefficient operation to its peers, and while this may be the case, it is important to understand what ROE is made up of and how it should be interpreted. Knowing these components could change your view on RSA’s performance. Today I will look at how components such as financial leverage can influence ROE which may impact the sustainability of RSA’s returns. Check out our latest analysis for RSA Insurance Group

Peeling the layers of ROE – trisecting a company’s profitability

Return on Equity (ROE) is a measure of RSA Insurance Group’s profit relative to its shareholders’ equity. It essentially shows how much the company can generate in earnings given the amount of equity it has raised. In most cases, a higher ROE is preferred; however, there are many other factors we must consider prior to making any investment decisions.

Return on Equity = Net Profit ÷ Shareholders Equity

ROE is assessed against cost of equity, which is measured using the Capital Asset Pricing Model (CAPM) – but let’s not dive into the details of that today. For now, let’s just look at the cost of equity number for RSA Insurance Group, which is 8.30%. Given a discrepancy of -5.23% between return and cost, this indicated that RSA Insurance Group may be paying more for its capital than what it’s generating in return. ROE can be split up into three useful ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

LSE:RSA Last Perf Dec 21st 17
LSE:RSA Last Perf Dec 21st 17

Essentially, profit margin shows how much money the company makes after paying for all its expenses. The other component, asset turnover, illustrates how much revenue RSA Insurance Group can make from its asset base. Finally, financial leverage will be our main focus today. It shows how much of assets are funded by equity and can show how sustainable the company’s capital structure is. Since financial leverage can artificially inflate ROE, we need to look at how much debt RSA Insurance Group currently has. Currently the debt-to-equity ratio stands at a low 16.32%, which means RSA Insurance Group still has headroom to take on more leverage in order to increase profits.

LSE:RSA Historical Debt Dec 21st 17
LSE:RSA Historical Debt Dec 21st 17

What this means for you:

Are you a shareholder? RSA’s ROE is underwhelming relative to the industry average, and its returns were also not strong enough to cover its own cost of equity. Since its existing ROE is not fuelled by unsustainable debt, investors shouldn’t give up as RSA still has capacity to improve shareholder returns by borrowing to invest in new projects in the future. If you’re looking for new ideas for high-returning stocks, you should take a look at our free platform to see the list of stocks with Return on Equity over 20%.

Are you a potential investor? If you are considering investing in RSA, looking at ROE on its own is not enough to make a well-informed decision. I recommend you do additional fundamental analysis by looking through our most recent infographic report on RSA Insurance Group to help you make a more informed investment decision.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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