Nordstrom’s New Manhattan Store to Offer High-Tech Innovations, Cocktails

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Nordstrom, Inc. (NYSE:JWN) is opening a new store in Manhattan on Thursday, which marks its first push into NYC.

Nordstrom's New Manhattan Store to Offer High-Tech Innovations, Cocktails
Nordstrom's New Manhattan Store to Offer High-Tech Innovations, Cocktails

Source: Phillip Pessar via Flickr (Modified)

Nordstrom is hoping to draw in New York customers with a unique range of offerings not found at other men’s retail stores. This includes a bar at the top of the store and the ability to have a cocktail delivered to them while they shop.

Men stopping by the Nordstrom Manhattan store can also check in for a massage or a shave. There’s also custom tailors on hand to make sure that the customers get the right fit from their clothing.

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One of the new tech convinces from the Nordstrom Manhattan store include the ability to order online and pickup up at any time. A store employee will wait at the front of the store to hand the online purchase to the customer. Even in the middle of the night.

There’s also a speedy return option for customers unhappy with a purchase. It just requires them to scan a receipt at a kiosk and leave the item in a return box. Men that want a quick order from the store can also place orders in store or online and get same-day shipping, but there is a $20 fee, reports USA Today.

“We know a market like New York doesn’t need just another place to buy a pair of pants,” Peter Nordstrom, a co-President at Nordstrom, Inc., told The New York Times.

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As of this writing, William White did not hold a position in any of the aforementioned securities.

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