North America’s Largest Curator of Retail Returns, VIP Outlet, Revamps User Experience to Enhance Purchasing Process

The ecommerce marketplace is gearing up for holiday shopping by greatly improving the customer experience

MIAMI, FL / ACCESSWIRE / November 8, 2023 / VIP Outlet, an ecommerce marketplace that provides consumers the opportunity to benefit from deals on new, overstock, open-box, and refurbished products from the nation's largest retailers and most popular brands including Apple, Samsung, Bose, Mattel and more, today relaunched its brand and website with new features and a better digital experience.

VIP Outlet offers more than 10,000 high-demand consumer products across a variety of categories including electronics, housewares, furniture, tools, toys and more. In the past 12 months, the platform has added nearly two million new users who are drawn to the product savings, which are up to 75% less than retail prices. With the holidays approaching, VIP Outlet provides a second-hand marketplace for consumers to purchase resale products that are inherently more sustainable and contribute to the circular economy. In fact, goTRG data found that 70% of Gen Z and 52% of Millennials would consider buying second-hand or refurbished goods as holiday gifts, showing that the appetite is there for marketplaces like VIP Outlet.

"As holiday shopping kicks off, we are giving consumers a fresh new VIP Outlet platform that will allow them to find well-sought-after products directly from retailers and manufacturers at more affordable prices and that are more environmentally friendly," said Kelly Pigeon, VP of Ecommerce Platforms at goTRG (VIP Outlet's parent company). "Shopping for the holidays using VIP Outlet is an advantageous way to maintain quality of the products purchased at a fraction of the price, while also extending the product life cycle of items that have been previously returned."

To support the rapidly growing customer base and shopping experience for quality products, VIP Outlet has made the following improvements:

• Easier than ever to find the right products. There are now smart suggestions to help customers discover the items they want/need and there will be weekly promotions to showcase the best deals front and center.

• Design has taken a mobile-first approach to support higher levels of mobile traffic. The new suite uses best-in-class responsive design to ensure a five-star mobile experience.

• Within product listings, condition variants have been grouped to enable customers to shop by product and choose the condition from the product page (i.e., brand new versions and refurbished versions of the same product will be available in the same listing instead of separately).

• Every part of the shopper experience has been streamlined and optimized, including lightning-fast load times on desktop and mobile.

Global leader in returns management and reverse supply chain, goTRG, is the owner of VIP Outlet. goTRG is directly responsible for receiving, inspecting, grading and refurbishing every product that is returned from top brands and retailers so that VIP Outlet can stand behind its 90-day warranty and truly guarantee product quality. Founded in 2008, goTRG specializes in returns management for returned and excess inventory, using a data-driven approach to identify the most profitable resale path for returns and distressed inventory. The company manages returns for several of the largest retailers in North America and resells items across a network of 20+ secondary marketplaces, including VIP Outlet's premier B2C marketplace.

For more information on VIP Outlet visit:https://vipoutlet.com/ and for more information on goTRG visit:https://www.gotrg.com/

About VIP Outlet

VIP Outlet is North America's largest refurbisher of retail returns; backing their work with a 90-day warranty to ensure a great buying experience. The brand was established to provide consumers the opportunity to benefit from amazing deals on new, over-stocked, open-box, and refurbished products from the nation's largest retailers and manufacturers. Retailers and manufacturers provide products directly to VIP Outlet to leverage our extensive remarketing channels.

About goTRG

goTRG transforms returns into profit-driven opportunities for the world's largest retailers and manufacturers. As the only company to offer returns management solutions for the complete reverse lifecycle, goTRG can enable returns from anywhere to anywhere, identify the most lucrative disposition path, manage the entire reverse supply chain process (including refurbishment, repair, sanitization, data wiping, accessorizing, re-kitting), route items to the most profitable resale channels and physically and financially reconcile the entire product return journey. This end-to-end approach guarantees maximum exposure and highest recovery for returns and distressed inventory on behalf of retailers and brands across the globe. goTRG was named to Fast Company's Most Innovative Companies list and Inc 5000's Fastest Growing Companies list in 2021.

For press inquiries, contact:

Fara Alexander
falexander@gotrg.com

SOURCE: goTRG

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