Oberto Turns to Athletes Brian Urlacher and Clint Dempsey on Increased Push Behind America's PROtein(TM)
From Football Player to 'Football' Captain: Brian Urlacher and Clint Dempsey Urge Fans to Snack on All Natural, Lean Protein
SEATTLE, WA--(Marketwired - Apr 9, 2014) - Oberto, the nation's leading all natural jerky brand, announces former all-pro linebacker, Brian Urlacher, and U.S. Men's National Soccer Team and Seattle Sounders FC member, Clint Dempsey, as the two newest additions to join the Oberto America's PROtein™ campaign -- a partnership between Oberto and elite athletes and nutrition experts to highlight the benefits of Oberto's all natural, high-in-protein jerky line. Specifically, Oberto and its team of athletes are bringing fans insight into lean protein's role in helping them to get the most out of their bodies.
Urlacher and Dempsey will work with Oberto to encourage fans to select better-for-you snacks, get the most from nutrition and live more active lifestyles. The two will also be prominently featured in campaign creative pieces including point-of-sale and other marketing materials.
"Adding the support of Brian and Clint to our Oberto America's PROtein™ movement bolsters the brand's presence across more sports and brings our message to more consumers," said Greg Yahn, Vice President of Marketing for Oberto Brands. "This team of top athletes believes in inspiring people to get the most out of themselves by living active lifestyles and snacking better with All Natural Oberto Beef Jerky."
Urlacher and Dempsey join four-time U.S. Grand Prix snowboarding champion, Louie Vito, and celebrity trainer, Harley Pasternak, on the campaign to urge consumers to 'turn over the bag' to check out what they're eating. Their counsel to fans includes seeking minimally processed, all natural foods with no preservatives as well as encouraging them to live a more active lifestyle.
"I'm looking forward to helping people become more aware of their lean protein intake. As a life-long athlete, I understand the significance of protein and how important it is to snack well while training and competing," said Brian Urlacher. "Oberto's all natural jerky offers a convenient way for athletes to get the all-important lean protein snack while on the go."
"Oberto's all natural jerky provides me the protein I need to take on a tough practice and get through a match going into stoppage time," said Clint Dempsey. "Protein plays an important role in my sports nutrition and when I'm looking for a better-for-me type food on the go."
Dempsey is a professional soccer player on the U.S. Men's National Team and the Seattle Sounders FC. He's an attacking midfielder and forward who has served as captain of both teams.
Urlacher is an eight-time all-pro linebacker who retired from football in 2012 after a heralded 13-season career. He is now a football analyst for Fox Sports 1 providing weekly insight and evaluation of the current top players in the game.
Oberto worked with Alcone Marketing Group to create the Oberto America's PROtein™ campaign. Alcone has coordinated and developed the production of point-of-sale collateral materials, field marketing toolkits, on-going consumer promotions and strategic marketing planning for future activations.
For more information about Oberto or the Oberto America's PROtein™ campaign, you can visit Oberto.com and Facebook.com/ObertoBeefJerky.
About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginnings into what is today a national leader in meat snacks. The company is best known for its delicious, all natural, better-for-you jerky that is perfect for active lifestyles. Oberto Brands' products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States and Oberto.com.
