Lincoln Bought Its First-Ever Super Bowl Spot [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Lincoln officially bought its first Super Bowl spot, and apparently the ad is going to be "extremely social."And the company is taking this very seriously. In fact, a new WPP agency called HudsonRouge was created specifically to work for Lincoln. Creatives will be in New York, and media planning and buying in Detroit.
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