The Op Games Launches New Version of MONOPOLY®: The Beatles Edition
To Celebrate the Band's 60th Anniversary of Their Arrival in America, Fans Can Immerse Themselves in The Beatles' Most Transformative Music Moments With This New, Custom Board Game
CARLSBAD, Calif., March 19, 2024 /PRNewswire/ -- The Op Games, the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations®, Blank Slate™, and Hues and Cues™, today launched a revamped version of a classic board game to commemorate the most influential band of all time with MONOPOLY®: The Beatles Edition. Under license by leading toy and game company Hasbro, the new game brings one of the world's largest pioneers of the music industry back to the tabletop to celebrate 60 years since the band first landed in the United States. The Deal was brokered by Bravado International, The Beatles' North American licensing agent.
With psychedelic twists on classic MONOPOLY components, fans can relive the band's revolutionary past as they buy, sell, and trade a decade's worth of music and moments that defined an era. Collect iconic albums that set the sixties on fire - from A Hard Day's Night and Revolver, to Sgt Pepper's Lonely Heart's Club Band and Yellow Submarine - while enjoying the customized artwork that represents historical band moments, including their first concert in the US and their sold-out show at the Hollywood Bowl. MONOPOLY's iconic Community Chest and Chance Cards have also been transformed into "Beatlemania" and "The Fab Four" cards respectively, testing players on how well they know the music that transcended generations.
"The Beatles are a household name, well-known by fans of all ages, even six decades later," said Dane Chapin, CEO of The Op Games. "Being able to merge the most influential band of all time with one of the world's favorite family games in the new edition of MONOPOLY®: The Beatles is such a privilege, and aligns perfectly with our goal at The Op Games to create games that can span generations and bring fun for the whole family."
Created for two to six players, ages eight and up, MONOPOLY®: The Beatles Edition features six custom collectible tokens representing timeless Beatles hits, including Here Comes the Sun, Rocky Racoon, Strawberry Fields Forever, and Maxwell's Silver Hammer. "Listening Parties" take the place of the game's traditional "Houses," with "Concerts" as the classic "Hotels", all paid for with the game's custom Beatles money.
"We're excited to be able to partner with The Op Games to bring The Beatles Monopoly game to the marketplace and into the hands of both new and old fans," said Joe Marziotto, VP of Licensing at Bravado.
MONOPOLY®: The Beatles Edition (MSRP: $44.99) is available now on The Op Games' website. To learn more about the game and The Op, visit www.TheOp.Games, and follow along on social (@TheOpGames) for more on the latest game announcements and launches. For official images and other game assets, contact TheOp@ResoundMarketing.com.
About MONOPOLY
MONOPOLY first hit shelves in 1935 with the Racecar, Thimble, Boot, Top Hat, and Battleship among the original set of MONOPOLY tokens, while the Scottie Dog and Wheelbarrow were added in the early 1950s. Although the brand has evolved over the 89 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. Today, MONOPOLY is the world's favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.
About The Op Games
The Op Games is a family entertainment company and leading publisher and manufacturer of board games and puzzles for over 30 years! Our diverse portfolio includes award-winning and best-selling titles such as TELESTRATIONS®, BLANK SLATE™, HUES & CUES™, TAPPLE and HARRY POTTER™ HOGWARTS BATTLE™ as well as licensed versions of MONOPOLY®, CLUE®, TRIVIAL PURSUIT®, DICE THRONE, and more. The Op Games continues to partner with marquee brands and licensors such as Hasbro, Disney, Marvel, Nintendo, Warner Bros., Cartoon Network, and Nickelodeon. The Op Games is passionate about bringing family, friends, and fans together to create memorable experiences through play! Learn more at www.TheOp.games.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World's Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
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SOURCE USAopoly
