OREO® Frozen Treats Extends Their Mint Line-Up Just In Time For Saint Patrick's Day
OREO® brand introduces their new OREO® Mint Bars, Sandwiches, and 14oz Scoopable Tub alongside a Pot-o-OREO Frozen Treats giveaway!
EAST HANOVER, N.J., March 12, 2024 /PRNewswire/ -- Just in time for St. Patrick's Day, the OREO® brand is giving fans a new way to enjoy their favorite minty OREO® treats by expanding the brand's OREO® Mint Frozen Treats lineup to include snackable bars and sandwiches, and a 14oz scoopable tub.
To celebrate the launch of the new frozen minty goodness, Fooji is inviting fans of the OREO® brand to go rainbow hunting this St. Patrick's Day weekend for a chance to win the pot of gold at the end of the rainbow – aka a "Pot-o-OREO Frozen Treats" that includes samples of the newest OREO® Mint Frozen Treats.
To enter, fans can snap a photo of a rainbow spotted in nature between March 15 and March 17 and post to either Instagram Stories or X tagging @oreo and using #OreoFrozenTreats and #Sweepstakes. Or haven't seen a rainbow but still want to try your luck? Be sure to follow @oreo on Instagram and/or X so you can access the posted photo. Those who enter will be contacted via DM for next steps. (*See sweepstakes details below)
The launch of the newest additions to the lineup comes just two years after the brand first introduced OREO® Frozen Treats and one year after the expansion to Mint flavor with the launch of a 48oz tub in 2023. The new OREO® Mint Frozen Treats releases include:
OREO® Mint Bars feature sweet mint creme-flavored base packed with OREO® cookie pieces, dipped in a delicious coating made from crushed OREO® wafer pieces.
OREO® Mint Sandwiches feature sweet mint creme-flavored base mixed with OREO® cookie pieces, sandwiched between two big OREO® cookie wafers.
OREO® Mint 14oz tubs feature sweet mint creme-flavored base with OREO® cookie pieces packed in a scoopable tub that makes it easy to enjoy the frozen treat however you want.
"It's been two years since the OREO® brand first debuted in the freezer aisle with OREO® Frozen Treats," says Caroline Suppiger, Senior Associate Brand Manager OREO® US, "but we aren't slowing down. OREO® as a brand is always testing new ways to reinvent our unique and fan-favorite cookie. This philosophy extends to the Frozen Treats line as well, which is why this year we are so excited to expand our OREO® Mint portfolio with three new tasty frozen treat varieties."
OREO® Mint Frozen Treats are available now nationwide. For additional product info and to find OREO® Mint Frozen Treats near you, visit oreofrozentreats.com.
* NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. and D.C. 18 years or older. Begins 3/15/2024 at 12:01a.m. ET and ends on 3/17/2024 at 11:59 p.m. ET. Prize/Odds: Total ARV of all Prizes $1,875 USD. Odds of winning depend on the total number of eligible entries received. Subject to Official Rules located at https://fooji.info/frozentreat Sponsor: Fooji, Inc. located at 257 E. Short St. Suite 200, Lexington, KY 40507.
About OREO® Cookie
OREO® is AMERICA'S FAVORITE COOKIE, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE CHOCOLATE. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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